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Business Info

Business Name

The Money Store, www.877paydaynow.com is our web site

What do you do?

We are a small lending company that loans customers money when banks won't. We don't check credit, and we are fast and friendly. Our customer needs access to immediate cash. They usually have had an unexpected emergency to occur.

How many pages of print design do you need?

front and back of a post card

List the size requirement(s) for your print design

Size of a post card,
4 1/4 by 5 1/2 for the front
3 1/3 on the back left hand side of the card

Target Audience

What is your industry?

We are a small loan company that lends money through title loans up to $5,000, and a consumer loans from $601 to $1,500.

Describe the target audience for your print design

Our customers are mainly women with 2 to 3 children. However we do have male customers. These customers can't go to a bank for loans this small in size. For this market they are grass-roots living which consist of a racially diverse mix of couples, families and divorced men and women living in the lower-middle-class circumstances. Education levels are low, and nearly a quarter of households did not finish high school. Those still in the workforce tend to have low-paying jobs in manufacturing, construction, or agriculture. Most residents live in older houses or mobile homes that are worth less then half the general population. They like to sit on their couches and watch network TV shows including daytime soaps, reality shows, CMT and Nascar. They shop at Wal-mart and like to buy products made in the USA.

What 3 things would you like to communicate to your audience through your print design?

1-We are now open to serve you
2-We have loans to help you get the money you need
3-We are fast, friendly, and confidential

Style and Concept

What print design styles do you like?

We want to look friendly and professional. We want to let the consumer know that we are now open to help them. We would like a fresh new look, not one of a girl holding money. We don't want to look like Title Max or a "Speedy Cash" store. We want a fresh new look to carry out our message.

What colors do you want to see in your print design?

We can use full color. Our logo is green and I have attached it and a logo for The Answer with is a loan for $601 to $1,500.

What colors do you NOT want to see in your print design?

No solid blue or red, we don't want to look like Title Max

What adjectives should best describe your print design?

Friendly, Fast, Helpful, Convenient, Easy, Caring, Great Location, Trustworthy, Loyal, Established

How will you use the print design?

It will be for the postcard we send out into the community for the grand opening of the store. But would also like to ability to take off "Grand Opening" and mail it again in the future.

What content must be included in the print design?

I am attaching the logo for The Money Store which is the company. Also attached is the logo for the product loan we have for $601 to $1,500. We call it The Answer. I would like for it to be added to the artwork. The artwork could also say Title Loans up to $5,000. Leave a space for the address of the store and a map of the store. We have a QR tag we could put on the post card for our Title Loans. We also would like to mention that We Buy Gold at top dollar. If you need money we can help you.

Materials

Contract
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