The GigaLaw Firm
What do you do?
I am a lawyer. I help companies of all sizes protect their brands online -- against counterfeiters, cybersquatters and other bad actors. Lots more information is available on my website at http://www.gigalaw.com/
How many pages of print design do you need?
List the size requirement(s) for your print design
What is your industry?
Describe the target audience for your print design
My target audience includes two groups: (1) Prospective clients for my firm's legal services -- which means companies of any size that are facing problems with online brand protection, such as fighting counterfeiters and cybersquatters. (A cybersquatter is someone who registers a domain name containing my client's trademark.) (2) Referral sources -- that is, someone who may refer a client to me. This includes other lawyers (who may or may not be familiar with what I do), accountants and other professionals.
What 3 things would you like to communicate to your audience through your print design?
I want to educate my audience about what I do, so they realize they have legal issues that I can help them solve. I want them to know that I have a lot of expertise/knowledge/qualifications in my field. And I want them to know that I am very accessible and accommodating.
Style and Concept
What print design styles do you like?
I like a lot of the design I see at http://michaelhyatt.com/
What colors do you want to see in your print design?
Consistent with my website: http://www.gigalaw.com/
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
Professional, informative, easy-to-read/digest.
How will you use the print design?
I will send this as a PDF via e-mail and also print copies to hand out in-person at networking events and speaking engagements.
What content must be included in the print design?
See the very UGLY attached mock-up that I created. All of the content in it should be included in my print design (though I may make some minor edits to it during this process or later). I am also including a high-res photo of myself (same image as edited and used on my website at http://www.gigalaw.com/). Also attached is my logo (as used on my website, too).
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