Style and Content
What colors do you want to see in your design?
Tend to like blue, conservative, but totally open to what the designers recommend. They are the experts.
What colors do you NOT want to see in your design?
Loud -- orange, pink, overly active patterns.
Describe the style(s) you like (traditional, modern, etc.)
Please take a look at the Guy Kawasaki books, the book by William Draper, Jeffrey Bussgang's book. Should be a design that will fit in well on the bookshelf at Barnes & Noble with other quality business books about startups. Should NOT look like Venture Deals.
What content must be included in your design?
Wide open on the content.
Learn how to successfully build and finance your startup using the advice of a venture lawyer with over $6 billion in corporate finance experience. This book breaks down the lessons a startup business needs to learn to go from great idea to successful exit. Each chapter is geared to explaining in simple terms what an entrepreneur needs to know about finding and meeting venture capital firms and angel investors and giving them winning presentations. The book guides the reader through challenging concepts like dilution and capitalization tables in an easy-to-understand format. The author shares life lessons from other startups to help the reader avoid pitfalls that other first-time founders can easily avoid with a little forewarning. The book contains valuable examples of term sheets, PowerPoint presentations and other useful information that every startup team should have in their toolboxes.
Trim size: 6" x 9",
Page count: 243,
Interior type: Black and White,
Page color: White,
Spine width: 0.547"
What 3 things would you like to communicate to your readers with this design?
Authoritativeness of the book. That the material is cutting edge and up to date. The material is comprehensive.
Who are your readers?
Budding entrepreneurs interested in starting their own companies. Most likely, they are focused on technology, things that are trendy, and are hoping to be the next Steve Jobs.
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