LET ME TELL YOU ABOUT US:
Embrace is one of the top-ranked pet health insurance companies in the United States. We set ourselves apart from other companies by virtue of our professionalism and approachability. Pet owners don't know much yet about pet insurance so the goals of this poster are really simple: (1) to let them know about it and (2) to prompt them to ask for more information. That's it.
HERE IS WHAT WE NEED:
Poster 18 in x 24 in, full-bleed, CMYK for offset printing, 300dpi. The poster can use photography or illustration.
The poster should show a cat or dog in imminent danger of getting in an accident or having already succumbed to an illness or accident (see example mockups provided). We're open to other ideas too, run them by us if you like. But overall the poster should be thought-provoking and should show cats or dogs doing things likely to lead to trouble.
OUR TARGET AUDIENCE IS:
Female aged 25+, college educated, married, based in United States. Cat and dog owners only at this moment.
WE LIKE THESE DESIGNS:
Font family for copy is Gotham. Our brand guidelines are attached to this project.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Absolutely no cheap, common stock photos from iStockPhoto or similar. You may use rights-managed images for which we can obtain permission. Libraries such as Getty are acceptable. You may use low-res comps. You may use your own or any other illustration(s) in lieu of photographs but you must agree to assign these rights to Embrace exclusively if awarded this project.
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