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Business Info

Business Name

Maxfield & Company Real Estate

What do you do?

residential real estate broker in boston, ma

How many pages of print design do you need?

1 back page for local newspaper

List the size requirement(s) for your print design

landscape: 10.25 tall. 12.75 wide.
ad will be done in landscape so therefore printed sideways on the back page of local newspaper. top of ad will be at the binding.

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

local newspaper (jamaica plain gazette) is delivered to 26000 local residents. this is a mixed, high end, arts, medicos, neighborhood of boston.

What 3 things would you like to communicate to your audience through your print design?

#1: high end
#2: successful
#3: and things like: neighbor, powerful, smart, confident, long standing business owner, and of course always: trust
note: i owned the local prudential office for 15 years before selling it 5 years ago and reverting to my boutique: maxfield & company. so a lot of the community knows me

Style and Concept

What print design styles do you like?

very simple and clean.
no cliches (dots in phone numbers for example)

What colors do you want to see in your print design?

i like black/white/grey(silver). these are the colors? of my logo

What colors do you NOT want to see in your print design?

doesn't matter

What adjectives should best describe your print design?

clean simple powerful successful
as above

How will you use the print design?

back page of local newspaper

What content must be included in the print design?

i attach my concept hereto?



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