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Business Info
Business Name
Braden Kelley
What do you do?
Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds social business strategies that attract and engage customers, partners, and employees. He is the author of 'Stoking Your Innovation Bonfire' from John Wiley & Sons. Braden has been advising companies on how to increase their revenue and cut their costs since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School.
See http://nineinnovationroles.com for more information
How many pages of print design do you need?
1 design for card back, 1 basic design for card front
(It would also be great to see how the design could be adjusted for the other innovation cards.)
List the size requirement(s) for your print design
TBD - Depends on printer chosen. Could be 3.5" x 5.75" or it could be 97x145mm (approx 3.8" x 5.7") or something similar - More information coming soon...
Target Audience
What is your industry?
Innovation Speaking, Training, and Coaching (helping organizations increase innovation success)
Describe the target audience for your print design
This game is typically used inside of organizations. I talk about The Nine Innovation Roles in nearly all of my speeches and it really resonates with people. Our target audience is innovation leaders or project leaders at organizations all around the world (both for profit and non-profit organizations) to help teams see which of The Nine Innovation Roles are represented in a group and which are missing.
See http://nineinnovationroles.com for more information
What 3 things would you like to communicate to your audience through your print design?
1. I want to portray that doing the exercises with The Nine Innovation Roles is a fun experience
2. I want people to feel that this is a quality, luxurious product
3. I should tell my friends and colleagues about these
Style and Concept
What print design styles do you like?
I like simple, well-designed, clear designs (where everything has a purpose) that inspire the user with their beauty to touch them, share them, show them, and connect with them.
You might find something useful in this lightbox:
http://www.istockphoto.com/search/lightb...
What colors do you want to see in your print design?
Flexible - Card front and back color palettes should make sense
What colors do you NOT want to see in your print design?
Pink
What adjectives should best describe your print design?
luxurious, inspiring, clear
How will you use the print design?
The print design will be used primarily as part of interactive exercises in workshops (instruction cards will be included with the designs). Examples of similar type products include Job Juice cards, Personality Poker cards, etc.
See http://nineinnovationroles.com for more information
What content must be included in the print design?
1. Poster and Card Front Side Designs need to include:
-- a. the name of the role
-- b. a compelling illustration
-- c. a text description of the role (provided)
-- d. an attractive background
-- e. an attractive border that would look good with either square or rounded corners
2. Card Back Side Design needs to include:
-- a. the phrase Nine Innovation Roles in the center
-- b. Braden Kelley in small copyright type text at the bottom
-- c. The text treatment for the card backs of Nine Innovation Roles should be suitable for application in other contexts instruction booklet, web site, brochures, etc.
3. Final files will be needed in suitable format for printer (complete with bleed, etc.)
4. I may want to scale these to 24" x 36" poster size in the future if the designs are compelling enough to carry a larger size
See http://nineinnovationroles.com for more information
Materials
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