LET ME TELL YOU ABOUT US:
We're a leading provider of Training in North America.
HERE IS WHAT WE NEED:
We need a new design for our Organization Skills brochure. Looking for something fun and unique ... but still easy-to-read and that has a creatively executed title set-up and some fun graphics on it.
OUR TARGET AUDIENCE IS:
Working business professionals ... this will skew more female than male (70% female)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
BROCHURE DESIGN DIRECTIONS
FORMAT 8 x 11 portrait orientation
3-Color or 4-color design acceptable
Im looking for a fun, bright, playful brochure with a really interesting title set-up. So focus a little extra effort on making the title area very creative and yet still very readable.
Make sure the title of the course Organization Skills for the Overwhelmed gets star billing on the page it needs to be the dominant graphic (in other words dont let any other graphics you use be too overwhelming)
Id love to see a comical illustration or cartoon that graphically conveys the concept of someone who is totally overwhelmed and disorganized it needs to be fun and playful, though nothing too dark.
Dont use actual pics of people
Make sure the copy in the boxed area the title Organization Skills for the Overwhlmed and the main subhead Keys to taking control, getting organized and getting it all done remain together on the layout dont separate
SPECIAL BONUS Copy Directions: Leave about 1/5 of the bottom of the page design open for a special bonus you can go ahead and layout the area with how youd work in a special bonus using the dummy copy provided. I dont want the bonus to blend in with the rest of the brochure so plan for it to be a horizontal ad across the bottom.
Dont use a lot of reverse type
The bullets on the page can be VERY small dont spend a lot of space on those.
NOTE if your project is chosen your final files will have to be submitted in a fully editable layered PSD document, along with the source of any graphics used, and the fonts used (sorry no exceptions thats the way my production team wants the files and theyre the folks that layout the rest of the brochure, so I need to make them very happy!)
Thanks so much for working on this design I cant wait to see what you come up with!
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