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US Tennis Congress
What do you do?
How many pages of print design do you need?
1 full page ad
List the size requirement(s) for your print design
Bleed = 8.25 x 10.75
Trim= 8 x 10.5
Non-Bleed = 7 x 10
Web Offset (SWOP), Saddle Stitched, Publication Trim Size 8 x 10.5
These sizes allow for 0.125 trim at top, bottom and sides. Keep live matter 0.25 from trim. Allow 0.1875 safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes.
PREFERRED FILE FORMAT: PDF/X1-A.
Total ink density should not exceed 300%.
Use only postscript fonts.
Images for 4/C ads must be submitted as high resolution (300 dpi or higher) CMYK files.
What is your industry?
Entertainment and Sports
Describe the target audience for your print design
* Middle to high-income
* 28-65 years old
* Passionate about their sport (tennis) - they consider themselves "tennis addicts" and always looking for ways to improve
* Mainly from the US
What 3 things would you like to communicate to your audience through your print design?
* The value proposition -- that this is a totally new opportunity for serious adult recreational players, for the first time offering a combination of
* That this is an event that has been built for THEM -- an event that will treat the goals of adult players with the same dignity and respect given to professionals or junior tennis players aspiring to become pros.
* That they should register ASAP if they're interested, or at least go to the website and get more information
Style and Concept
What print design styles do you like?
Open to many different styles. The challenge for this ad is to include sufficient information to convey the concept without making it cluttered.
What colors do you want to see in your print design?
What colors do you NOT want to see in your print design?
No strong feelings about this.
What adjectives should best describe your print design?
How will you use the print design?
Full page print ad in next month's TENNIS magazine
What content must be included in the print design?
(1) LOGO and city/event dates (Atlanta, October 11-14)
(2) KEY VALUE PROPOSITION TEXT
"A revolutionary new world-class training experience for passionate adult players at all levels"
(3) "MEET THE FACULTY" BOX WITH PHOTOS WITH CAPTIONS (Need space for 10 (preferably 15 if possible) thumbnail photos of faculty members with captions):
Step into the pro world and get cutting-edge training on technique, strategy, fitness and conditioning, injury prevention, nutrition, and the "mental game" from 40 elite experts from six continents including:
Emilio Sanchez, Olympic Silver Medalist
Donald Johnson, Two-time Wimbledon champion
Feisal Hassan, USPTA Master Professional
Jeff Salzenstein, Former World Top 100 player
Kirk Anderson, USTA Director for Coach Education
Steve Keller, PTR Director of Development
Dr. Mark Kovacs, iTPA and Gatorade Sports Performance Institute
Grant Stafford, Former ATP World #53
Paula Scheb, USPTA Master Professional
John Yandell, Founder of TennisPlayer.net
Phil Wharton, Trainer to hundreds of Olympic athletes
Joe Dinoffer, USPTA and PTR Master Professional
Sujay Lama, University of North Texas Head womens coach
Rodney Harmon, Head Coach 2008 US Men's Olympic team
Jeff Greenwald, Senior World Champion Men's 35s and 45s
Joseph O'Dwyer, Coach to several top ATP 100 players
(4) SOME KIND OF GRAPHIC TO CONVEY THE CUSTOMIZED NATURE OF EVENT (see attachment "Customized nature of event", which is used on our website to show (1) real people/target audience who are participating and (2) examples of the diversity of classes participants will be able to choose from)
Text to accompany graphic:
"Customized training tailored to your priority focus areas, for advanced beginners to NTRP 5.0+"
Images of Dolce Atlanta Hotel & Conference Center and Peachtree City Tennis Center
(7) "CALL TO ACTION" and CONTACT INFO (include Facebook and Twitter icons)
Limited Spots Remain - Register Today!
(8) PARTNER LOGOS
Need to include logos for iTPA, PTR, USPTA, and TIA (in that order)
(9) POSSIBLE TEXT (IF SPACE AND FITS) TO CONSIDER INCLUDING:
"Because adult recreational players have dreams too."
"Step into the pro world and be treated like an aspiring champion. Join us in Atlanta!"
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