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Business Info

Business Name

Research Rockstar LLC

What do you do?

Research Rockstar delivers on-demand training to busy professionals seeking Market Research excellence. Before we came along, market research training was expensive and boring. But our training is fast, fun and convenient. Take training with us, and you will feel like a Research Rockstar.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Full Page
Width: 8.75 (8.5 Trim)
Height: 11.25 (11 Trim)
Live Area:
7.5 x 10
(.125 Bleed, .5 margin

Ads are full color (CMYK). Images must be 300 DPI. Press quality PDFs with
all fonts embedded are preferred; EPS files with fonts as outlines are accepted

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Business professionals in mid to large companies, typically $50M a year in revenue or larger. Job titles: Market Research Manager, VP Customer Insights, VP Marketing, Market research analyst. Many are 30-50 y.o., well-educated. Work in "business casual" environments.

What 3 things would you like to communicate to your audience through your print design?

We are a real option for your market research trainign needs: over 1,000 people have alreday taken our classes.

We are not the boring market research trainig you are accustomed to from OTHER training porviders.

Our company is called "Research Rockstar" because we want YOU to feel like a Research Rockstar..

Style and Concept

What print design styles do you like?

I like things that are clean, esp when the top half of the ad makes a powerful statement or has a strong hook. Too many B2B ads are painfully text heavy.

What colors do you want to see in your print design?

As appropriate to match or be compatible with our logo. You can also check our website for color ideas: http://www.researchrockstar.com/

What colors do you NOT want to see in your print design?

Red, pink.

What adjectives should best describe your print design?

Clever, fun, powerful.
Clean.

How will you use the print design?

Full page ad in a trade magazine.

What content must be included in the print design?

Our logo. I have attached a few versions/file formats (pls let me know if you need something else for file format). We usually use the blue one but the clear may be handy if you have a blue background that is similar to our blue logo. Do not put our logo on a background color other than that type of blue/

Written copy etc in attachment. I also describe two ideas for the imagery--but I am open to other ideas.

I expect the design will use stock photography so it is important that I have permission to use that photography in a magazine. I don't want to have to worry about copyright issues or additional royalty fees.

Materials

Contract
Files

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