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Business Info

Business Name

Elements Concrete

What do you do?

We are an award winning artisan design studio specializing in concrete countertops, concrete sinks, fireplace surrounds, furniture, and other custom projects for your home or business. Our eco-friendly process combines modern technology with old-school handcrafted quality.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

This is a full page magazine ad, see attached PDF for specs.

Target Audience

What is your industry?

Our primary industry is kitchen and bath

Describe the target audience for your print design

This ad should be geared towards a high end residential demographic.

What 3 things would you like to communicate to your audience through your print design?

We are trying to establish ourselves as the premier concrete countertop fabricator in the area. We are also trying to show the versatility of the product and ultimately get them to visit our website.

Style and Concept

What print design styles do you like?

The style of the ad should coincide with our website to maintain congruency - www.elementsconcrete.com - The ad does not need to be identical, but it should at least feel like they are viewing the same company.

What colors do you want to see in your print design?

Earth tones and organic feeling colors, it does not have to be the exact same colors as our website, but they should work together.

What colors do you NOT want to see in your print design?

nothing too bright or flashy.

What adjectives should best describe your print design?

Rustic elegance, refined, artistic, hand crafted, organic, green.

How will you use the print design?

Magazine ads.

What content must be included in the print design?

I would like to see minimal content overall. The company name and logo should obviously be in the ad as well as our address, phone number and website which should be clearly visible. The font used for the company name is P22 Cezanne which is included in the available files as well as the logo. Our address can be found on the contact page of the website.

I'm open to other content ideas, but perhaps a title such as "rediscover concrete" or some text that reads "LIMITLESS form, function, and design
artisan precast concrete for all applications"

I am also attaching some photos to be included in the ad. I am open to any and all layouts, but I have seen other effective ads in the industry that focus on three pictures, one kitchen, one bath, and one fireplace for example, rather than showing 10 random pictures. If you see a picture on the website that you think would work better than the ones I have provided, let me know and I can upload the originals.

If you would like to use the graphic on the left side of the website, it was taken from one of the farm sink photos provided. It is just a cropped portion of the antique white farm sink front.

I also need the final ad to be submitted with all of the layers so that I can swap the photos if necessary in the future.

Materials

Contract
Files

No Files Added

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