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Business Info

Business Name

RUCEC/ STAR12

What do you do?

Business Training

How many pages of print design do you need?

2 -- a full page ad (8 1/2 x 11) and a half page ad (8 1/2x x 5 1/2) ... both same design theme

List the size requirement(s) for your print design

a full page ad (8 1/2 x 11) and a half page ad (8 1/2x x 5 1/2) ... both same design theme

Target Audience

What is your industry?

trainnig

Describe the target audience for your print design

managers and training directors -- all industries

What 3 things would you like to communicate to your audience through your print design?

Exciting
Great savings
High quality

Style and Concept

What print design styles do you like?

I liked this spark and hustle add that .laurena2811 did for Success Magazine on crowdspring: http://www.crowdspring.com/project/23204...

What colors do you want to see in your print design?

Must use the blue and green in the logo in the ad. But -- those don't have to be primary colors. I like the idea of going with ORANGE as a primary color in the ad ... it would make it jump out of the catalogs/magzines where it'll be printed.

What colors do you NOT want to see in your print design?

do NOT use heavy black or dark backgrounds -- that'll make it just blur through.
be selective about color choice -- make sure there is definitely a big "burst" of color in the design ... I don't want it to be just another image that blends in.

IMAGE USE: Be carful. I do NOT want to see a group picture from some stock photo source of a bunch of plastic people ... it's just too fake, and too many of those photos have just been used too many times. Be sure to nake the headline the star of the page.

What adjectives should best describe your print design?

quality and yet contempompary

How will you use the print design?

catalog and magzine ads -- online and off.

What content must be included in the print design?

all the copy on the attached.

Materials

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