What do you do?
Sr Marketing Specialist
How many pages of print design do you need?
List the size requirement(s) for your print design
1 HiRes Image to be used as an element on a brochure page.
What is your industry?
Describe the target audience for your print design
Industrial. Our target audience are those that work in an industrial environment. Think concrete, not carpet workspace. Our customers are commonly in the automotive, distribution, food & bev, or transportation & logistics verticals. Companies which manufacture, ship, or distribute goods that require significant printing needs are our customers.
What 3 things would you like to communicate to your audience through your print design?
1. Printronix printers can stand up against harsh printing environments: heat, cold, humidity, dust, etc.
2. Printronix is the best industrial printing solution.
3. Our Thermal printers won't break down like the competition.
Style and Concept
What print design styles do you like?
clean, crisp, and sharp. We've seen a lot of good examples from higher end car manufacturers with a sleek and powerful look/message.
What colors do you want to see in your print design?
Black & White. Corporate colors below.
PMS Pantone 286 Blue
CMYK C-100, M-66, Y-0, K-2
RGB R-0, G-93, B-170
Printronix Corporate Colors:
PMS Pantone 468
CMYK C-12, M-13, Y-26, K-0
RGB R-220, G-211, B-187
PMS Pantone 430
CMYK C-0, M-0, Y-0, K-50
RGB R-135, G-142, B-150
PMS Cool Gray 3
CMYK C-0, M-0, Y-0, K-17
RGB R-216, G-217, B-218
What colors do you NOT want to see in your print design?
anything that isn't listed above
What adjectives should best describe your print design?
attention grabbing, intuitive, different, descriptive, bold
How will you use the print design?
as one of multiple images on a page within our new brochure
What content must be included in the print design?
Our goal is discover a design which shows a printer stuck within a block of ice. Obviously, do not want to show our printer stuck in the block of ice, nor a competitors. So the challenge will be to mimic a printer within an ice block. A possibility would be to show an ice, with a chunk missing from a top corner which someone in the industry would intuitively understand is a thermal printer encased in the ice cube. I've attached an example of our product, but again do not want our printer to be enclosed within the ice cube.
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