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Business Info

Business Name

Printronix Inc

What do you do?

Sr Marketing Specialist

How many pages of print design do you need?

1

List the size requirement(s) for your print design

1 HiRes Image to be used as an element on a brochure page.

Target Audience

What is your industry?

Other

Describe the target audience for your print design

Industrial. Our target audience are those that work in an industrial environment. Think concrete, not carpet workspace. Our customers are commonly in the automotive, distribution, food & bev, or transportation & logistics verticals. Companies which manufacture, ship, or distribute goods that require significant printing needs are our customers.

What 3 things would you like to communicate to your audience through your print design?

1. Printronix printers can stand up against harsh printing environments: heat, cold, humidity, dust, etc.
2. Printronix is the best industrial printing solution.
3. Our Thermal printers won't break down like the competition.

Style and Concept

What print design styles do you like?

clean, crisp, and sharp. We've seen a lot of good examples from higher end car manufacturers with a sleek and powerful look/message.

What colors do you want to see in your print design?

Black & White. Corporate colors below.

Printronix Blue:
PMS Pantone 286 Blue
CMYK C-100, M-66, Y-0, K-2
RGB R-0, G-93, B-170
HEX #3E5C9C

Printronix Corporate Colors:
Camel:
PMS Pantone 468
CMYK C-12, M-13, Y-26, K-0
RGB R-220, G-211, B-187
HEX #DCD3BB

Dark Gray:
PMS Pantone 430
CMYK C-0, M-0, Y-0, K-50
RGB R-135, G-142, B-150
HEX #878E96

Light Gray:
PMS Cool Gray 3
CMYK C-0, M-0, Y-0, K-17
RGB R-216, G-217, B-218
HEX #C4C9CC

What colors do you NOT want to see in your print design?

anything that isn't listed above

What adjectives should best describe your print design?

attention grabbing, intuitive, different, descriptive, bold

How will you use the print design?

as one of multiple images on a page within our new brochure

What content must be included in the print design?

Our goal is discover a design which shows a printer stuck within a block of ice. Obviously, do not want to show our printer stuck in the block of ice, nor a competitors. So the challenge will be to mimic a printer within an ice block. A possibility would be to show an ice, with a chunk missing from a top corner which someone in the industry would intuitively understand is a thermal printer encased in the ice cube. I've attached an example of our product, but again do not want our printer to be enclosed within the ice cube.

Materials

Contract
Files

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