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Business Info

Business Name

Freshens

What do you do?

Frozen Yogurt, Smoothie, Crepe and Salad retail chain.

How many pages of print design do you need?

2 items

List the size requirement(s) for your print design

25.5" wide x 22.75" high. Round shape with straight line bottom area.

Target Audience

What is your industry?

Retailing

Describe the target audience for your print design

18-24 year old college students.

What 3 things would you like to communicate to your audience through your print design?

Two New Yogurt Flavors: (double sided merchandising piece)
Pomegranate-Raspberry (Fat Free)
Red Velvet Cake

Style and Concept

What print design styles do you like?

www.pinkberry.com
www.jambajuice.com

What colors do you want to see in your print design?

Colors that go with the yogurt flavors.

What colors do you NOT want to see in your print design?

None

What adjectives should best describe your print design?

Bright, fresh, appetizing,

How will you use the print design?

Cut out circle piece that will attached to a standee that's used in store. Circle area must act as a top to the cup below it. (swirl of yogurt, etc.). Samples are attached.

What content must be included in the print design?

Flavor name, image of flavor (i.e. fruits or cake), yogurt top swirl (so it appears to be the top of the cup below it. Kosher symbol for both, Gluten-Free symbol for Pom-Rasp flavor and "Premium Flavor" icon for the Red Velvet Cake.

Materials

Contract
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