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Business Info

Business Name

Y-Not Stop (St. Romain Oil)

What do you do?

St. Romain Oil is a family-owned convenience store and wholesale fuels company, proudly and locally operating in its third generation. Our mission is to "refuel and refresh the communities of Louisiana, surprising our customers' appetites with fast, freshly prepared food." Check out our website at: www.ynotstop.com

We are looking for a fresh, new design for our logo bottled water!

How many pages of print design do you need?

One (1) water bottle label design in 3 different sizes

List the size requirement(s) for your print design

0.5 liter 2.50000 x 8.12500
20 ozStandard 2.25000 x 8.87500
1.0 liter Squat 3.00000 x 11.2500

Please submit in Adobe Illustrator format as well as .jpeg & eps.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Anyone and everyone throughout Louisiana is our audience! These water bottles will be displayed in our cooler in a single door next to other popular water brands. We want our label to stand out to our customers with a fun, modern design, while still largely representing our brand. These bottles of water will also be used as a promotional item, which will be distributed at public events throughout the community. We want these labels to make a good first impression on anyone who is not familiar with our brand.

What 3 things would you like to communicate to your audience through your print design?

Our convenience stores are far from average! We specialize in craveable freshly prepared food, a wide variety of snacks and products, spacious clean stores, and excellent service. Our tagline is Refueling & Refreshing Communities.
We would like to have the tagline incorporated into the design.
Our stores are flagships in their communities and are known for being family friendly and a great place for all.

We would like the design to be modern and professional, fun and a true representation of our brand.

Style and Concept

What print design styles do you like?

Check out our website for design ideas: www.ynotstop.com

Most water bottle labels all look the same. We want ours to be unique! The design must be opaque.

What colors do you want to see in your print design?

Red (Pantone 485C) , Yellow (Pantone 116C), White, Black, & Grey is our branding color palette.
Because this is a water bottle design - feel free to add appropriate shades of blue and other shades that feel "refreshing"

Our current bottled water design is attached. It is VERY plain and we want to stay away from that.
What we originally envisioned was the tagline at a diagonal in the background (like the attached coffee cup picture) in grey, with water drops or other design elements throughout. But, we are open to ideas and more colorful suggestions.

What colors do you NOT want to see in your print design?

Any colors that do not go with our branding color palette - examples: pink, orange, hunter green, etc.

What adjectives should best describe your print design?

Modern, professional, fun, refreshing, unique, crisp, Louisiana/ southern

How will you use the print design?

This single design will need to be made in the three sizes listed above. (See attachments for complete specs and info.)
The completed design will be sent to our water distributor who will print them onto the opaque labels and adhere them to the bottled water. We will then sell these bottles of water in our convenience stores and donate them to local community events.

What content must be included in the print design?

This single design will need to be made in the three sizes listed above. (See attachments for complete specs and info.)
0.5 liter 2.50000 x 8.12500
20 ozStandard 2.25000 x 8.87500
1.0 liter Squat 3.00000 x 11.2500

Y-Not Stop logo and tagline (attached)

Leave Space for barcode.

Bottling Info --

Bottled Under the Authority:
St. Romain Oil
P.O. Box 98
Mansura, LA 71350
By:
Nantze Springs, Inc.
800-239-7873

Materials

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