• Award$300
  • Entries59
  • Creatives17

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Business Info

Business Name

FreezeCrowd

What do you do?

I want a double sided 4x6 marketing postcard designed for FreezeCrowd. FreezeCrowd is a soon to launch social networking site for college students and alumni that is driven by photos of groups of people. FreezeCrowd connects people in group and team photos.

How many pages of print design do you need?

Double Sided

List the size requirement(s) for your print design

The card will need to use the FreezeCrowd logo supplied and the size will be a 4x6 card size.

Target Audience

What is your industry?

Social Networking

Describe the target audience for your print design

18-35+ College students and alumni in the U.S. primarily, interested in social networking.

What 3 things would you like to communicate to your audience through your print design?

1. That FreezeCrowd is about connecting in photos
2. To get in the crowd, go on the FreezeCrowd site, sign up, login, and upload their group and team photos
3. We do a better job connecting the people, it's more visual and interactive than other social networks

Possibly we want to get people holding up these cards in the photos. It could be viral this way.

Style and Concept

What print design styles do you like?

Anything that is simple, nothing too complicated, reads easily, and gets the point across. Not looking for pictures of real people, mostly words to gain awareness and have people take action.

What colors do you want to see in your print design?

White and Blues

What colors do you NOT want to see in your print design?

Red, Yellow, Green

What adjectives should best describe your print design?

Open to creativity...

How will you use the print design?

As hand outs on college campuses

What content must be included in the print design?

See the old card design and use the attached logo. How could we make it better? What can we do to make the card more captivating, more attractive for the person to take action?

Materials

Contract
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