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Business Info

Business Name

James Hockings

What do you do?

Write fiction books

How many pages of print design do you need?


List the size requirement(s) for your print design

5.5 inches by 8.5 inches by 300 DPI ( or PPI)

BUT its primary use will be as a 3/4 inch wide thumbnail at 72 DPI (PPI)

Target Audience

What is your industry?

fiction writing

Describe the target audience for your print design

mature adult readers of mystery and detective fiction

What 3 things would you like to communicate to your audience through your print design?

I want to communicate that this is a crime novel, but not that it is gory or horrific.

I want the author name large compard to the title, as it confers credibility to the author.

I want a sense of clean professional design with bold lettering and hot colors.

Style and Concept

What print design styles do you like?

Clean Modern Simple Extremely Readable with good contrast even when converted to a monochrome (black and white image)

What colors do you want to see in your print design?

Red,Black and Yellow, or on the other hand, icy blue

What colors do you NOT want to see in your print design?

earth tones, cyans true greens and pastels

What adjectives should best describe your print design?

bold, clean, direct, simple, readable

the same bold designs as the sample fies, but different concept

No heavy or gory, the book is kind of lightweight in tone and funny at times, NOT an ugly serial killler horror novel

How will you use the print design?

The PRIMARY use will be for viewing only 3/4 inch wide as a thumbnail on a monitor. It must work and the design must be instantly understandable and the words instantly readable at this tiny size.

A secondary use will be at 4X6 inches or so on a screen

and the third use might be for a paper book cover.

NOTE: this is the first book in a series; I will be using a variation of the same design by the same designer for subsequent books in the series to create a brand image. This is only the beginning.

What content must be included in the print design?

Title of book: Four Johns and a Jill

Author name: James Hockings

some blood or a gun or some other simple form to indicate the book is a crime or detective novel

A "john" is a term used to describe a man who frequents prostitutes

the "Jill" refers to a prostitute



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