We do heating and cooling and need a flyer which explains the true meaning of "affordable".
We originally named our business Affordable Comfort with a vision of offering affordable services. Since then, we have grown to specialize in energy conservation, green building, etc. - and we don't perform our services for green beans any longer. We're not ready to change our name so we want to focus on changing the buyer's perception of "affordable".
We need a flyer with a catchy explanation of what true affordablity is. (i.e. Low price rarely assures long-term satisfaction.) (Although I do not want to use this exact phrase because I feel that it focuses on the negative.) Instead, I want to focus on the positive and explain the benefits of choosing long-term savings (without necessarily mentioning price.) In other words, I would like to educate the consumer on affordable - versus explaining price.
We want to somehow draw the attention away from "low price affordable" to "long-term savings" affordable. We want to remove the idea that Affordable Comfort means "Cheap Guys R Us" and want to project the idea of a high-class, quality, and energy savings Affordable Comfort.
Our logo is attached. Our logo colors: Reflex Blue and 199 Red.
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