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Business Info

Business Name

City of Wichita, Kansas

What do you do?

Marketing Services

How many pages of print design do you need?

4 posters - front and back, full color both sides - they may have colored backgrounds, doesn't have to be a white background.

List the size requirement(s) for your print design

24" by 36" for each poster

Target Audience

What is your industry?

Government and Municipal

Describe the target audience for your print design

The posters will be used during fire safety presentations with middle school students.

What 3 things would you like to communicate to your audience through your print design?

We are trying to teach students about the three components needed to cause a fire (air, heat and fuel). This is known as the fire triangle.

Style and Concept

What print design styles do you like?

The style needs to appeal to children and must be big and simple. Students at the back of a room need to be able to easily see/read it.

What colors do you want to see in your print design?

Probably primary colors. We'd like to see colors that can be associated with each of the words (blue for air, red/orange/yellow for fire, earth tones for fuel (wood color). Please be creative with the styles used for the letters of each word. For example, the word "Heat" should probably look like it's on fire. The word "Air" could be fluffy looking like it's a cloud. Fuel could look like trees/wood. The fourth poster doesn't have to say "Fire" - it could just be flames or it could show flaming letters. It might also include the other three words forming a triangle (the fire triangle) with a flaming background. We are also open to seeing designs that only show flames.

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

Bright, colorful and fun!

How will you use the print design?

Four students will each be asked to hold a poster while standing on stage during the fire safety presentation. They will start off showing one word on each poster and then flip over the posters to reveal a picture. Please don't show pictures of the same thing. We need different pictures on the back of each poster.

What content must be included in the print design?

o Poster 1 - side one: The word "Heat"
side two: an image of water being sprayed onto a house, furniture or even a campfire. Need a clear image of water extinguishing something that's burning.
o Poster 2 - side one: The word "Fuel" /
side two: an image of a control know on a propane grill - we are trying to convey shutting down the fuel supply.
o Poster 3 - side one: The word "Air" /
side two: an image of a lid on a pot. We are trying to convey the message that removing air puts out the fire.
o Poster 4 - side one: an image of flames/the word "fire" in flaming letters /
side two: an image of embers burning out (maybe burnt logs with wisps of smoking coming off it) we are trying to convey the image of a fire being out.
o Incorporate space for the Fire Department Logo - just needs to take up a small space - front side only (side with the word). Probably locate logo in the lower right corner. The logo does not need to be readable from the back of the room. We have attached a photo of the logo for reference.



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