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Business Info

Business Name

Magoo Press

What do you do?

I work in sports marketing for a major professional sports organization.

How many pages of print design do you need?


List the size requirement(s) for your print design

2500 pixels tall x 1563 pixels wide - RGB color

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your print design

According to Fantasy Sports Trade Association (and Dr. Kim Beason), the average fantasy player has these characteristics:

Has played for 8.5 years
Spends an average of $467.60 per year playing fantasy sports
87% Male
Average Age: 33
Are educated, professionals living in suburban USA
3 out of 4 play fantasy sports with people they know
Spend about 3 hours per week managing their teams
73% Married
88% White / Caucasian
Household Size: 46% 3-4
78% Own Their Home
65% Have a Bachelors Degree or Higher
92% Attended College
70% Make $50,000 or more annually
$92,750 Average Household Income

What 3 things would you like to communicate to your audience through your print design?

- it must be obvious that it's a book about fantasy football
- it must have some feeling of secrecy or 'in the know' to it. The title and sub-title are: "Trade Wins: The Final Untapped Advantage in Fantasy Football". Thus is should have that feeling of being exclusive, privileged information that their league mates don't have
- it must come across as professional. I'm not a well-known fantasy football writer or anything, so my name isn't going to carry any credibility. So it's important that the book look as polished and professional as possible and reflect the amount of work and effort I've put into it.

Style and Concept

What print design styles do you like?

I like clean and modern, as opposed to busy and classic. I tend to favour sans-serif fonts over serif.

What colors do you want to see in your print design?

Nothing specific, I'm pretty open to all colours. However, pay attention to the demographic split - namely the 87% male audience.

What colors do you NOT want to see in your print design?

Nothing specific, but as above, pay attention to the demographic profile.

What adjectives should best describe your print design?

polished, professional, clean, crisp, intriguing, interesting, thought-provoking, success

How will you use the print design?

This book cover will be solely for the purposes of an e-book, sold mainly on Amazon and other similar online book retailers.

What content must be included in the print design?

Trade Wins:
The Final Untapped Advantage in Fantasy Football

R Ryan McKee



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