Hope For Tomorrow
What do you do?
Operate an elementary and middle school (K-8) while leading effort to build a new school
How many pages of print design do you need?
List the size requirement(s) for your print design
What is your industry?
Education and Universities
Describe the target audience for your print design
prospective parents/families to visit, apply and enroll as a new student. Most people on direct mail list probably have not heard of the school. Most prospective students currently attend public school and may not know this highly affordable, private catholic school is available.
What 3 things would you like to communicate to your audience through your print design?
Fantastic educational experience, individualized attention, fun, 150 yrs of tradition, reinvented for the future, faith based, open to everyone, sense of urgency before school is full
Style and Concept
What print design styles do you like?
clean and simple, fonts we can use, traditional but not stoggy, contemporary
What colors do you want to see in your print design?
blues, greens, whites
What colors do you NOT want to see in your print design?
pink or yellow
What adjectives should best describe your print design?
interesting, fun, unique, home comfortable, contemporary, excellence - touch of exclusivity
How will you use the print design?
postcard admissions mailer and would like fonts and look to be the beginning of a style guide
What content must be included in the print design?
Keep image on front and text throughout but need better layout, design, and fonts.
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