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Business Info

Business Name

Hope For Tomorrow

What do you do?

Operate an elementary and middle school (K-8) while leading effort to build a new school

How many pages of print design do you need?


List the size requirement(s) for your print design

9"x6" postcard

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your print design

prospective parents/families to visit, apply and enroll as a new student. Most people on direct mail list probably have not heard of the school. Most prospective students currently attend public school and may not know this highly affordable, private catholic school is available.

What 3 things would you like to communicate to your audience through your print design?

Fantastic educational experience, individualized attention, fun, 150 yrs of tradition, reinvented for the future, faith based, open to everyone, sense of urgency before school is full

Style and Concept

What print design styles do you like?

clean and simple, fonts we can use, traditional but not stoggy, contemporary

What colors do you want to see in your print design?

blues, greens, whites

What colors do you NOT want to see in your print design?

pink or yellow

What adjectives should best describe your print design?

interesting, fun, unique, home comfortable, contemporary, excellence - touch of exclusivity

How will you use the print design?

postcard admissions mailer and would like fonts and look to be the beginning of a style guide

What content must be included in the print design?

Keep image on front and text throughout but need better layout, design, and fonts.



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