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Business Info

Business Name

Texas Business Strategies

What do you do?

Investment Advisory and Management Services

How many pages of print design do you need?

2 for tri-fold brochure, 1 excel graph

List the size requirement(s) for your print design

8.5 x 11 tri-fold brochure and Excel graph

Target Audience

What is your industry?

Financial Services (investment advisory and management services)

Describe the target audience for your print design

Prospective clients who are high net worth -- likely to earn $200k or more per year or have a net worth of $750k or more.

What 3 things would you like to communicate to your audience through your print design?

Confidence, high performance, yet safe

Style and Concept

What print design styles do you like?

Need clean, professional image. Understated. Would like the ability to modify the copy later, but want the graphics design to be final as part of this project.

What colors do you want to see in your print design?

White background, with imagery or graphics, and utilization of the business logo and its colors.

What colors do you NOT want to see in your print design?

Audience is primarily masculine, so colors should not skew towards feminine.

What adjectives should best describe your print design?

High impact, professional.

How will you use the print design?

Tri-fold brochure that is handed to clients and an excel chart that is included in other marketing pieces.

What content must be included in the print design?

Company logo and address / contact information. Also, the copywriting already created for the tri-fold brochure.

For the excel graph, need a template that I can apply to other graphs. A sample is included in PDF format, but need a native excel file with sample data and graph already populated with new graphic design that can be applied to other graphs.



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