LET ME TELL YOU ABOUT US:
The company = Fantasy Diamond = Chicago
We design and manufacture unique and compelling diamond fashion and bridal diamond jewelry, using a proprietary and patented touch setting technique that delivers a larger than actual look when compared to a traditional solitaire ring. Example, compared to a traditional 1 cwt solitaire our product would provide an equivalent look of a 2.0 to 2.5 cwt solitaire.
We market products under the brand name of Endless Diamond, and have sold historically through mass merchant Jewelers such as Zales, Helzbergs, Macys, etc., and have not done much with the independent jewelers.
We (Fantasy) have recently developed a new line of Bridal Jewelry targeted to compete with the traditional solitaire engagement ring the line consists of 64 pieces and will be marketed under the Embrace collection, under the Endless Diamond brand.
Embrace was selected to signify the couples embrace during the engagement process, plus the capture the process of touch setting where the diamonds embrace each other to create a larger than actual look.
The ring styles are varies and are intended to appeal to consumers who desire a larger look, but who may not have the money to pay for the larger stone due to current economic times.
The target retailer for this product line is the independent jeweler, whom we have not fully developed.
Brand, value, and position statements are provided for both Endless Diamond and Embrace.
Additional information can be found at http://www.Fantasydiamond.com. which is a really outdated site in the process of redesign. However, the essence of the products can be found there
HERE IS WHAT WE NEED:
We need three similar / different templates to be used as print ads that will be placed in trade magazines targeted to the independent retail jeweler. Size = 2/3 page layout, for right hand placement.
Background changes subtle, as three different sets / styles of rings and companion pieces will be presented.
Provision to expand to full page if required.
The intended placement of the print ads are (initially) in trade journals whose primary audience is the Independent Jeweler. This may eventually lead into consumer such as Bridal magazines targeting the consumer, which will require a different look and feel.
A primary intent is to announce / introduce the new line. For trade magazines, prominence of the product is important, and lifestyle settings secondary (could be in the background).
Primary placement will begin in Mid March in the JCK trade show magazines, and are intended to be full page. We could run more than one ad in the journal, each with different styles of rings. but possibly using the same or similar backgrounds.
The developed ad should be clean, not cluttered, focus upon product, mention the position present the Endless Diamond and Embrace logos, along with the tag line more than a diamond.
OUR TARGET AUDIENCE IS:
The independant retail jeweler. We want them to know that we now design and manufacture a line of goods targeted to the bridal segment.
WE LIKE THESE DESIGNS:
Several deigns have been provided that capture the overall intent.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Do not want a lot of clutter. Looking for a clean presentation, minimal text, balance, use of stock photos that are targeted to bridal, engagement, or couples embracing.
Use of Endless Diamond, Embrace, and ...more than a diamond tag line. The font is Minion Pro, the colors can be changed as long as endless diamond and embrace are different colors. Examples are included.
If Fantasy Diamond is used / represented, it should be marginal, like a footnote. Indication that Endless Diamond and Embrace are registered marks Fantasy Diamond
The photo of the rings is provided for placement only, as additional photos will be provided
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