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Business Info

Business Name

Retention Partners

What do you do?

Enable organisations to attract, engage and retain employees through training their managers in engagement skills, conducting exit interviews and engagement surveys and by providing clients with ebooks and other engagement tools.

How many pages of print design do you need?

The front cover of the range, plus a typical layout for an internal page. Most pages will be single idea/single tip.

List the size requirement(s) for your print design

We 'print' in A4. I'll upload a current version.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Junior to senior Human Resources professionals, most likely female, 25-45. Our clients are usually large national/global corporates - law firms, telecomms, government, some not-for-profit. Potential buyers will be from around the world.

What 3 things would you like to communicate to your audience through your print design?

Unquestionable authority on the topic through 14 years of specialisation in this space.
Instantly applicable, real-life and useful information

Style and Concept

What print design styles do you like?

Spare, white space, bold colour pops

What colors do you want to see in your print design?

HEX #55006F #9960AA #FF8434 #FF6600 #FFA368.

What colors do you NOT want to see in your print design?

Yellows, washed out greens, blue, pastels

What adjectives should best describe your print design?

We use circles in our logo (attached versions) so should incorporate something circular or hinting of circular but not essential. Colour pops of orange and purple amid lots of white.

How will you use the print design?

For the front covers of our range of ebooks - we have 5 at the moment and need a cover that we can just drop in each title to.

What content must be included in the print design?

Our company name 'Retention Partners'
Provision for the ebook title eg 'Retention Success: Your Free Guide'
'Another engagement tool from the Retention Partners range' (small print)

Materials

Contract
Files

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