What do you do?
We are an online marketplace where consumers can find and buy services from local business while saving time and money in the process.
How many pages of print design do you need?
Between 4 & 6
List the size requirement(s) for your print design
We will need three different versions:
The first will be for a 3X5 card.
The second will be a standard full letter page, 8.5X11.
The third will be a half letter page, 8.5X5.5.
What is your industry?
Internet Commerce, think Priceline meets Craigslist meets Yelp
Describe the target audience for your print design
The 3X5 card target audience will be women, ages 27 to 47, both urban and suburban with household income over $75K.
The 8.5X11 full letter target audience will be the local businesses that sign up for our site. They will run from salons/spa owners to handymen & electricians.
The 8.5X5.5 half letter target audience will be both men and women, ages 22 to 40, both urban and suburban, with household income over $50K
What 3 things would you like to communicate to your audience through your print design?
The 3X5 card will need to be professional looking and clearly indicate what we do and how we can save them time and potentially money finding service providers that can meet their needs.
The standard full letter page, 8.5X11 will also need to look professional and will be targeted to businesses and will need to explain how our business works, our value proposition to them, namely bringing qualified leads to them which will reduce their acquisition costs and potentially reduce their total ad spend cost and that we want to partner with them to grow their business.
The half letter page, 8.5X5.5 will need to be catchy, irreverent, funny and eye popping. This will be displayed in areas (think Starbucks) where there will be a lot of eyeballs but a lot of competing messages.
Style and Concept
What print design styles do you like?
We really are looking for ideas from the developer.
What colors do you want to see in your print design?
Please take a look at the attachments to get an idea on the colors.
What colors do you NOT want to see in your print design?
Nothing but keep in mind our logo colors and site colors.
What adjectives should best describe your print design?
For two of them, professional, smart, direct. For the third, hip, funny, cool, irreverent,
How will you use the print design?
For the 3X5, these will be displayed at local retailers. For the 8.5X11, these will be sent via email to businesses or printed and mailed. For the 8.5x5.5, these will be plastered everywhere and anywhere.
What content must be included in the print design?
Name of the company and website, logo, catch phrase, some of the colors, and any written copy we supply.
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