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LET ME TELL YOU ABOUT US:
We're a leading provider of business training in North America.
HERE IS WHAT WE NEED:
We need an email designed for our Business Writing and Grammar seminar.
Size: Design for 550 Pixels wide length is not specifically not limited but Im looking for an email that is not too long definitely not much longer than 12
Sales goal: Our goal is to drive people to our Web site where theyll get more information about program, and then hopefully enroll.
Design Feel: Looking for a clean (uncluttered) high-impact design something that stands out in the in-box as something theyve never seen before. Dont go boring corporate --- we do NOT want a dull email that looks like everything else.
OUR TARGET AUDIENCE IS:
. The audience is broad pretty much anyone who is in a workplace (we typically dont see a lot of higher level managers or execs but we do cover a broad cross section of middle managers, supervisors, administrative professionals, etc.).
We need a FRESH, colorful design that exudes a contemporary feel without being too trendy.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
IMPORTANT DESIGN NOTES:
Do NOT use pics of people or illustrations of people in the design
Limit use of reverse text -- ok to use some in larger text (I dont want to see a lot of reverse text in this design)
On the attached file, Ive typed the copy in a way that shows what I want emphasized on the email the larger and bolder the text, the more it needs to pop. Its all relative so use it as a guideline. You can move elements around -- but remember the seminar title has to be the most prominent thing on the email.
Readability is key dont put text over busy backgrounds that interfere with readability.
THIS IS AN EMAIL DESIGN -- PREPARE DOCUMENT IN PHOTOSHOP
IF YOUR DESIGN WINS I WILL REQUIRE THE FOLLOWING:
A Layered PSD document so I can edit text in-house
A list of fonts used
A source list of any graphics used
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