LET ME TELL YOU ABOUT US:

"Mell Investment Group" is a firm dedicated to provide financial guidance and investment advice to high net worth individuals. The firm objective is to provide an independent, innovative and trusted advise.

HERE IS WHAT WE NEED:

We need to define our firm brochure to be used as our identity and marketing material for investors and potential clients. We need a brochure that express the following characteristics:

- The brochure must scream for attention, and play on the emotions of the clients

- The front cover shall be powerful, get the readers attention, this is a MUST!

- It must have good taste, be clear, simple, sophisticated and elegant. 1st. Class design all the way!

- Visual communication should be intended to our target audience.

- The brochure should be in a page letter scale, with 4 to 6 pages. Please refer to the content draft document

OUR TARGET AUDIENCE IS:

Clients:

- High and Very High Net worth Individuals

- Above 50 years old

- Conservative individuals

- Well traveled

Other Audience:

- Professionals with financial background

- Financial institutions such as banks

It is very important to imagine the target audience when creating the brochure, imagine a high net worth individuals, above 50 years old, conservative individuals and well traveled: THEY ARE LOOKING FOR THE BEST, THE EXCLUSIVE THING. So keep in mind the key characteristics we are looking for: elegant, subtle, refined and professional.

WE LIKE THESE EXAMPLES:

None in particular at this moment!

Please feel free to show us great proposals!

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The brochure must scream for attention, and play on the emotions of the clients

- The front cover shall be powerful, get the readers attention, this is a MUST!

- It must have good taste, be clear, simple, sophisticated and elegant. 1st. Class design all the way!

- Visual communication should be intended to our target audience.

- The brochure should be in a page letter scale, with 4 to 6 pages total. Please refer to the content draft document for the content in each page. You can cut a little bit the content of each page but try to maintain the message.

- Please maintain the logo image and color used (red, gray, black, white) as part of the image but feel free to bring new colors. Remember it has to be powerful!!