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Business Info

Business Name

Alternation Brasil LTDA

What do you do?

Durban is a global brand focused on the development/sales of bicycles, mostly folding bikes.

How many pages of print design do you need?

The total number of pages is up to the designers. However, we would love a 10-12 pages booklet.

List the size requirement(s) for your print design

- We require a 2 pages example/sample. We want to validate the designs/pattern of 2 pages before giving the green light for completing the whole booklet.
- DURBAN has 5 models of bikes. All of them must be shown.
- Minimum 1 product per page. 1 product for 2 pages would be better as we want to have a clear and booklet (use as a model the pictures of the Ter catalog attached)
- Each products page should always show these 2 things:
o 1 big picture of the product
o 3 to 4 pictures of each parts of the bike
- When a bike comes in several colors, it needs to be specified (see PDF Durban catalog attached for inspiration).
- The pictures associated to the products cant be changed. They can be disposed as the designers wish. However, it needs to make sense: associate the product to the right pictures.
- Highlight the pictures where we see the bike folded
- The picture of the front-page cant be changed
- TMX Requirements: As we are working with a special printer company TMX, we have to follow its whole list of requirements. We cannot stress this enough because if they are not followed perfeclty, the printing will be ruined.
- We want a lot of lifestyle pictures. We also want something that is clean/design. It has to be a beautiful and appealing tool in order to present it to our clients.
- Use the picture that is on the front page in the power point document to illustrate the cover of the booklet.

Target Audience

What is your industry?

Other

Describe the target audience for your print design

Into fashion and design, our target audience is always looking for new ways to make their life easier and better. Most of them are into the Cycle Chic concept (see the web links attached for inspiration).

What 3 things would you like to communicate to your audience through your print design?

DURBAN is much more than only bikes. Its a lifestyle and a way to make your everyday life better and sweeter.
KEY WORDS: Lifestyle, Design, Cycle Chic, Spacious, Clear, Convenience.

Style and Concept

What print design styles do you like?

- We want the designers to create a booklet to promote the products of DURBAN. Not only the booklet has to present the products but also needs to reflect the values of our brand.
- We want a lot of lifestyle pictures. We also want something that is clean/design. It has to be a beautiful and appealing tool in order to present it to our clients.

What colors do you want to see in your print design?

The overall design is entirely up to the designers as long as it stays in the line of our brands values/key words: cycle chic, lifestyle, design, convenience

What colors do you NOT want to see in your print design?

The overall design is entirely up to the designers as long as it stays in the line of our brands values/key words: cycle chic, lifestyle, design, convenience

What adjectives should best describe your print design?

cycle chic, lifestyle, design, convenience

How will you use the print design?

We will use the booklet as a marketing tool, presenting our products to our clients.

What content must be included in the print design?

Find below the structure the booklet should follow:

- Page number 1/ Front page: picture (use the cover picture of the PDF Durban catalog attached) + logo Durban + slogan Thats how we move
- Page number 2/ Table of contents: picture + logo Durban + table of contents
- Page number 3/Product number 1 Bay 1: Name of the product + 1 big picture of the product + 3 to 4 pictures of different parts of the product + technical description of the product + logo DURBAN
- Page number 4/Product number 2 Bay 6: Name of the product + 1 big picture of the product + 3 to 4 pictures of different parts of the product + technical description of the product + logo DURBAN
- Page number 5/Product number 3 Fenix: Name of the product + 1 big picture of the product + 3 to 4 pictures of different parts of the product + technical description of the product + logo DURBAN
- Page number 6/Product number 4 Metro 6: Name of the product + 1 big picture of the product + 3 to 4 pictures of different parts of the product + technical description of the product + logo DURBAN
- Page number 7/Product number 5 Bay Pro: Name of the product + 1 big picture of the product + 3 to 4 pictures of different parts of the product + technical description of the product + logo DURBAN
- Page number 8/Accessories: Title of the page Accessories + pictures of several accessories + name of the products + logo DURBAN
- Page number 9/Final page: Web links of DURBAN website: www.durbanbikes.com + DURBAN Facebook: www.facebook.com/DurbanBicycles + Contact Us email Contact@durban.com.br

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