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Business Info

Business Name

Mustache

What do you do?

We are a softserve ice cream and fast food chain. We have over 70 locations in 4 states all in Mexico. We sell ice cream, beverages, popcorn, nachos, tortas, frapuccinos etc.

How many pages of print design do you need?

Single

List the size requirement(s) for your print design

2 meters (wide) x 1.20 meters (tall)
IMPORTANT: please consider that inside this space there will be a monitor that will visually confirm the client's order. the size of the screen is 23" x 33". we ask you to suggest the position and orientation of the monitor

Target Audience

What is your industry?

We are a fast food chain, being soft serve ice cream our star product

Describe the target audience for your print design

Middle or medium low class; all ages (this location is targeted for kids and young people).

What 3 things would you like to communicate to your audience through your print design?

Accesible prices (great quality-price ratio)
Appealing for all ages and tastes (good product variety)
Great taste
A cool or fresh sensation (we live in a city where temperatures rise over 110 degrees during the summer)

Style and Concept

What print design styles do you like?

http://www.bakersdrivethru.com/newweb/we...
http://www.everbrite.com/casestudies/haa...

just some ideas none of them is exactly what we want.

we like fresh, visually appealing, we do NOT want a lot of info. we would like to keep it simple

What colors do you want to see in your print design?

Lots of colors, bright colors. Red, Blue, Green, Brown and the most common used in our publicity

What colors do you NOT want to see in your print design?

Black, gray, pink, orange, dull/dark colors.

What adjectives should best describe your print design?

Fun
We do not want to saturate our clients with info
we want more images than text (visual impact is a MUST)
Organized
Visually attractive, appealing, makes you crave for the products

How will you use the print design?

We will use it as the outdoor menu for our first drive thru location

What content must be included in the print design?

Has to include by law all prices for all products
We want to list products sell as sets instead of individually (example: there's a package that includes small popcorn and small beverage at X pricing, instead of naming each one sold separately)
We want to use ONE image per product type (example if we have small, medium and large beverage, use one image)

Materials

Contract
Files

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