• Award$6000
  • Entries331
  • Creatives58

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Creative Brief

Who are you?

At Frito Lay Canada We Grow The Greatest Snacks On Earth. We are Canadas largest snack food manufacturer and are responsible for bringing you some of your favourite snack brands, like LAYS, DORITOS, RUFFLES, and many more!

DORITOS is arguably one of the companys most unique and fun brands. We push the limits of consumer interaction by engaging and entertaining our target audience in unconventional ways. Like our intense flavours, we thrive on making bold statements, products, and entertainment experiences that our youthful market can relate to and get excited about. There are three platforms that propel our brand as a snacking entertainment company; music, gaming, and video.

What do you need?

We need new, innovative artwork for our transport trucks that will blow our consumers minds. In the few seconds it takes for a truck to drive by a consumer, we need artwork that will be:
Buzz-worthy (Lets give them something to talk about!)
Exciting and eye-catching
Clean, simple, and easy to understand
Easily identifiable as DORITOS branded

Who Is Your Audience?

WHO ARE THEY?
We target an audience of 13-24 year olds who are engaged in youth culture. They value authenticity, personal expression, and social interaction. They express their values by experimenting in entertainment pillars like social media, concerts, gaming, and movies. They are social, energetic, exciting, curious, enthusiastic, and independent. They want control over their own life and use their external environment to express themselves as individuals.


AND, WHAT ARE THEY SAYING ABOUT US?
Did that just happen?
Words that surround our brand: Loud, young, fun, breakthrough, social, intense, innovative

Requirements

We Like These Examples

WE LIKE...
The rule of thumb: Go big or go home! We are open to any and all ideas we encourage you to be as creative as you can! For inspiration, search online for cool truck advertising. Remember, we want you to push the limits and show us what youve got!

WE DO NOT LIKE...
Conventional, expected, boring. Check out the Truck Specifications file in the materials we've provided to see what our trucks currently look like and what we would like to steer clear of.

We Absolutely Must Have

PLEASE CONSIDER THE FOLLOWING AS YOU DEVELOP YOUR SUBMISSIONS:
Consider colour choices to ensure visibility as the trucks do get dirty
The canvas is limited to all sides of the truck freight trailer; the trucks cab must remain neutral
We have provided some creative materials, including our logo, for you to use.
We have provided the truck size specifications for the six most common transport trailer sizes in our fleet. Your creative concepts can be posted for one size; however, if you are chosen as one of the winning creatives, please provide us with files that can be used on each truck size.
Please read all attached documents thoroughly to ensure your submissions meet the requirements for appropriate content, trademark usage, file formatting, and size specifications.

Materials

Contract
Files

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