Zip Checklist (<- the product we want to market)
What do you do?
This application is a digital task management system for restaurants and food manufacturers. This application provides multiple communication channels for managers and employees to communicate any critical issues that have occurred on the site in real-time. The app can be downloaded on smartphones, tablets, and the web. Operational managers/director of food safety will be making the decision whether to buy this application or not.
How many pages of print design do you need?
2 pages - the front and back
List the size requirement(s) for your print design
The front size is 6 inches by 5.5 inches
The backside is 6 inches by 11 inches
What is your industry?
Food and Beverage
Describe the target audience for your print design
The target audience is restaurant owners, directors of food safety, Operational Managers, food manufacturers. These people are handling multiple locations, and are using paper checklists to keep track of tasks and auditing reports. Our application allows them to streamline their tasks, maintain operating standards, comply with health regulations, and standardize. Our application updates in real-time so they can manage their multiple locations remotely, and communicate with their team members when tasks needs to be addressed.
What 3 things would you like to communicate to your audience through your print design?
This software will allow them to consistently comply with health regulations, maintain operating standards, and streamline all their tasks throughout sites in real-time. Zip Checklist can be accessed on any device at any time, and managers, and owners will be able to backtrack 1 year on any task.
Style and Concept
What print design styles do you like?
Professional, appealing to the audience we are targeting, appropriate for the audience we are targeting, scalable since we are sending this to 200,000 potential customers
What colors do you want to see in your print design?
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
This will be used as Direct Mail/ Postcard so it needs to be Appealing, professional, invoking to take some action, and applicable to the industry
How will you use the print design?
This is a direct mail design that will be distributed to 200,000 potential clients.
What content must be included in the print design?
Headline that catches attention, product images, call to action (zipchecklist.com), coupon code (20% if you use ZCHECK20), 100% money back guarantee
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