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Business Info

Business Name

ContextMedia, Inc.

What do you do?

ContextMedia puts healthcare media in the context of people's lives. We build condition-specific media platforms to empower healthcare professionals to educate and inspire their patients at the doctors office, when and where theyre ready to learn.The network featured in this postcard is the Diabetes Health Network, a waiting room TV network in physicians offices with content focused on diabetes management and lifestyle tips on nutrition, exercise and attitude.

How many pages of print design do you need?

2 (the front of the postcard and the back)

List the size requirement(s) for your print design

6x10 - there must be a section to include mailing information that meets the US post office standards.

Target Audience

What is your industry?

Specialty Point of Care Networks

Describe the target audience for your print design

Diabetes/Endocrinology Practices. We are trying to reach the person who would make the decision to put our free tv in the waiting room. In some instances this is an Office Manager (who is usually female) or in other cases it may be the doctor (highly educated). The postcard will be sent to practices both large and small, within all 50 states. While we are offering them an educational service that is free it is important to keep in mind that they are used to the marketing materials from pharmaceutical companies that have unlimited amounts of money to spend.

What 3 things would you like to communicate to your audience through your print design?

Some variation of the following copy should be included:

1) We are the oldest, the biggest and the best in the industry. When it comes to your waiting room education the choice is clear - the Diabetes Health Network.

2) There is no cost or commitment, the service is completely free and there are no contracts so you only keep it as long as you love it!

3) Call to action - 888-400-1581, darcy.h@contextmediainc.com, www.diabeteshealthnet.com

Style and Concept

What print design styles do you like?

Very powerful and clean designs. I want something that is going to get noticed and not thrown into the trash.

What colors do you want to see in your print design?

Purple!

The color palette for the logo is: Purple (RGB: 109, 43,140 / CMYK:71, 99, 3, 1), Yellow (RGB: 237, 177, 29 / CMYK: 7, 31, 7, 0), and blue (RGB: 14, 81, 151/ CMYK: 98, 76, 10,1).

What colors do you NOT want to see in your print design?

None in particular.

What adjectives should best describe your print design?

Bold, powerful and clean. It should flow and not be cluttered.

How will you use the print design?

The postcard will be directly mailed to diabetes/endocrinology offices in all 50 US states.

What content must be included in the print design?

Some variation of the following copy should be included: We are the oldest, the biggest and the best in the industry. When it comes to your waiting room education the choice is clear - the Diabetes Health Network. There is no cost or commitment, the service is completely free and there are no contracts so you only keep it as long as you love it!

Other items to be included: Name (Diabetes Health Network) & Logo (attached file)

Also, it should be easily identifiable from the graphics or copy what it is we are offering - free educational TV for the waiting room

Materials

Contract
Files

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