• Award$300
  • Entries40
  • Creatives12



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Business Info

Business Name

Women's Half Marathon - Nashville

What do you do?

We host women's half marathons. Each participant gets a reusable goodie bag.

How many pages of print design do you need?

N/A - Need a bag

List the size requirement(s) for your print design

Please see the attached template for the design size.

Target Audience

What is your industry?

Running Industry

Describe the target audience for your print design

Affluent, educated, active women between 25-49.

What 3 things would you like to communicate to your audience through your print design?

We are designing a stylish shopping/goodie bag for a womens running event. This project has a very fast turnaround, but the upside is the bag will be used by thousands of women.We develop a designer goodie bag unique to each race in the series. The bags have been a huge success with our runners. We still see them around town on a regular basis.

Style and Concept

What print design styles do you like?

The specs for the project are as follows: 1) Primary color in bag must be pink (C: 1 M:99 Y:1 K:0) 2) One of the accent colors must be black3) You are free to use any other colors you choose 4) The bag must have a musical note motif. It can be one note, two notes, many notes, big notes, small notes, red notes, blue notes (Dr. Seuss would be proud) Our Womens Half Marathon logo includes a note as well as a music sheet element. You can use these elements or use completely different note elements. 5) The target audience is active women aged 25-49 who are educated and affluent. 6) We are looking for something cool and stylish, not cheesy. 7) Each panel can be unique, or the opposing sides can match, or 3 sides can be part of one design and one panel can be different or whatever combination you decide on. 8) One or both end panels (ones with Polka dots in the example) of the bag need to include the Womens Half Marathon logo. Size and placement is at your discretion. 9) Bottom panel is black with Womens Running Magazine logo in the middle. womensrunning.com should be printed underneath the logo. 10) Size the artwork to the dimensions on the bag template (Final_Pink_JACKIE_Bag.pdf) NOTE: the bag template only shows 3 sides and a bottom, because the flower pattern was repeated on the other side. If you are going to have different images on both main panels you will need to add another main panel to the template. 11) We will send the chosen designer several of the bags once they are manufactured. Let us know if you have any questions. Thanks!

What colors do you want to see in your print design?

Pink, black - Others at your discretion

What colors do you NOT want to see in your print design?

Probably don't want to see green.

What adjectives should best describe your print design?

Fun, classy, bright, eyecatching

How will you use the print design?

As a template for a bag. The template is the PDF called Final_Pink_JACKIE_Bag.pdf We have also included last year's template as an example.

What content must be included in the print design?

We have included two files (Template and image) that show what a prior bag looked like. But aren't looking for a clone of the sample bag. We are looking for something ORIGINAL! The other two files are logos that must be included per the specs.

The initials of our event are WHM. If the "W" and "M" are properly stylized, the initials should look the same right side up or upside down. One concept to play with would be having these initials somewhere in the background.

We also want the side panels of the bag to say "Women's Half Marathon - Nashville" somewhere in the design. It shouldn't be the dominant element, but we do want it included.



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