• Award$500
  • Entries0
  • Creatives0

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Creative Brief

Who are you?

Bunchball is a Silicon Valley startup offering Nitro, a Cloud-based "gamification" platform that drives participation, engagement, loyalty and revenue for customers like USA Network, NBC, Victorias Secret PINK, and Hasbro. Brands, publishers, employers and CPG companies use the Nitro gamification platform to create compelling, meaningful and enjoyable experiences for their users.

www.bunchball.com

What do you need?

Design for a family of digital collateral, including:
- product brochures (4 page brochure and 2 page data sheets),
- industry brochures (2 page),
- solutions brochures (2 page),
- case studies (2 pages),and
- whitepapers (6-10 page).
While these pieces will primarily be distributed electronically, we must also be able to use them as "print on demand" collateral (e.g. at Kinko's). Ideally, use color or some other mechanism to differentiate between different types of collateral.

Note that there is likely to be follow-on work to execute specific collateral production projects following the choice a design family. Pricing for follow-on work would therefore be useful. (For example, the cost to layout and execute a final 2-page Industry brochure would be $X).

Who Is Your Audience?

We sell to businesses of all sizes across a number of different industries. The primary audience is sales, marketing and business professionals who are generally tech savvy, and looking for advanced/cutting edge technologies to improve their business.

Requirements

We Like These Examples

In terms of general design style, we like these websites which are generally open, collaborative, and community oriented:

http://www.springsource.com/files/upload...

http://www.redhat.com/

http://corp.kaltura.com/technology/techn...

We Absolutely Must Have

Complement the style of Bunchball's current website (www.bunchball.com).

Materials

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