Plastic Surgery Supply Company
What do you do?
We are an online store that sells supplies that patients need to prepare or for after their plastic surgery procedure. Our store is high end and feels more like a clothing store online than a medical supply store. We want the process of shopping for medical supplies to be more like a high end retail experience. We sell directly to patients and also have member doctors that refer their patients to the website to purchase items.
How many pages of print design do you need?
List the size requirement(s) for your print design
Letter size 3 fold brochure.
What is your industry?
Describe the target audience for your print design
The brochure we need made is one that will be given to patients at plastic surgeons office. The brochure needs to allow for customization of products that surgeons tell patients to purchase, describe the store, and provide info that is outlined here in a different section. This design should be luxury and one that is modern, clean (using mostly black/white and graphic/pic) and be appropriate for women plastic surgery patients.
What 3 things would you like to communicate to your audience through your print design?
1. Items needed for surgery
2. Buying supplies for plastic surgery is a luxury, fun shopping experience
Style and Concept
What print design styles do you like?
What colors do you want to see in your print design?
Black and white with blue accents...use pictures and images w/ a highly graphic style
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
modern, clean, high fashion
How will you use the print design?
We will use the print design to give to our member surgeons for use in their marketing materials.
What content must be included in the print design?
See uploaded file w/ content. Note that top products has additional content vs mockup which will take up more space.
items images uploaded too for design.
Image that shows WHERE the sections need to be listed too. See list of content for each panel.
A/B (Inside Brochure) Top Products
(See attached for content)
C (Inside Brochure) How to Shop For Surgery (see content for this on "Lipostick" mockup brochure)
D Ordering Timeline (Back but folded as 3 fold first part you see) - (see content for this on "Lipostick" mockup brochure)
E (Back) About Us/Surgeons/Shop Online - (see content for this on "Lipostick" mockup brochure)
F (Front Cover) - (see content for this on "Lipostick" mockup brochure)
Note that I have attached content layout but we want different design. Note that our panels are not located in correct place as above.
Special Notes Re: Section D - This is an ordering timeline. As you will see on the sample there are circles on each item listed. This is because our different surgeons like to mark different items as mandatory or optional. They leave the circle blank if not suggested. With the brochures, we provide special circles stickers that fit over the circles to indicate mandatory or optional (and a key at the bottom of the section). This needs to be part of the design and the sample show it well.
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