LET ME TELL YOU ABOUT US:
Good to Go, (G2G), is a college and career readiness campaign focused on New York City public school students in all five boroughs. It is designed to engage students in preparing for the future and to rally parents, schools and communities to help them get there.
Far too many students graduate from high school unprepared for college and the workforce. Four out of every 10 new college students need to take remedial courses, including 25 percent of new students at four-year colleges and universities and 60 percent at two-year institutions.
The Goal of the Good to Go represents a commitment to ensure that at least eight out of 10 ninth-graders in our schools will have the necessary skills to succeed in college or career by the time they graduate in 2013.
Based on extensive research and interviews with a broad cross-section of education experts, we have redefined college and career readiness and created concrete benchmarks that students should meet in each year of high school to be prepared for higher learning or the world of work.
HERE IS WHAT WE NEED:
We need a cohesive design for posters and brochures we are using as part of our campaign for college and career readiness. The posters will be placed in high schools across the City and the brochures will be given to each high-school student in select schools.
We need one flexible design for the posters and one flexible design for the brochures which will work together as part of the same system. We will need to be able to tweak the designs to fill in with different text and images.
The Posters will be 24 x 36 and printed with full bleeds.
The brochures will be printed with full bleeds on 8.5 x 11 sheets and folded in half to 8.5 x 5.5
Use the attached source documents for raw materials, or feel free to use any low-res images you have available to convey your idea. We will replace the images with images we own the rights to before we go into production.
> For the posters we have attached mock up posters we did internally as source material. These posters are not nearly as dynamic and youth-centric as we would like
> There are two documents with mock-text for the brochures as well.
OUR TARGET AUDIENCE IS:
New York City high school students from each of the five boroughs.
WE LIKE THESE DESIGNS:
We want the look to appeal to our target demographic of young inner-city students. We want the look to be youth-centric, and as cool as you'd like it to be.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
> We have to include the G2G logo, which is attached. It can appear in blue, white or black.
> We have to include the New Visions for Public Schools logo in blue and yellow or in greyscale.
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