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Business Info

Business Name

Y-Not Stop (St. Romain Oil)

What do you do?

St. Romain Oil is a family-owned convenience store and wholesale fuels company, proudly and locally operating in its third generation. Our mission is to "refuel and refresh the communities of Louisiana, surprising our customers' appetites with fast, freshly prepared food." Check out our website at: www.ynotstop.com

We are looking for a fresh design for our new ELECTROLYTE water!

How many pages of print design do you need?

One (1) water bottle label in 2 different sizes

List the size requirement(s) for your print design

20 oz Smooth 5.50000 x 8.44000
1.0 liter Tall Smooth 6.00000 x 10.0625

Please submit in Adobe Illustrator format as well as .jpeg & eps.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Anyone and everyone throughout Louisiana is our audience! These water bottles will be displayed in our cooler in a single door next to other popular water brands. We want our label to stand out to our customers with a fun, modern design, while still largely representing our brand. This water will be electrolyte enhanced, so we want to make that a feature.

What 3 things would you like to communicate to your audience through your print design?

Our convenience stores are far from average! We specialize in craveable freshly prepared food, a wide variety of snacks and products, spacious clean stores, and excellent service. Our tagline is Refueling & Refreshing Communities.

The design should feature the name
RECHARGE
electrolyte enhanced water
With the Y-Not Stop logo somewhere on the label in a smaller font.

We would like the design to be modern and professional, fun and a true representation of our brand. Emphasis on the name RECHARGE.

Style and Concept

What print design styles do you like?

Check out our website for design ideas: www.ynotstop.com

Most water bottle labels all look the same. We want ours to be unique! The design background must be CLEAR. It will be printed on a clear label.

What colors do you want to see in your print design?

Red (Pantone 485C) , Yellow (Pantone 116C), White, Black, & Grey is our branding color palette.
Because this is a water bottle design - feel free to add appropriate shades of blue and other shades that feel "refreshing" and emphasize the name RECHARGE electrolyte enhanced water.

The backgound of the design MUST be CLEAR.

What colors do you NOT want to see in your print design?

Any colors that do not go with our branding color palette - examples: pink, orange, hunter green, etc.

What adjectives should best describe your print design?

Modern, professional, fun, refreshing, unique, crisp, Louisiana/ southern, energetic, electric

How will you use the print design?

This single design will need to be made in the three sizes listed above. (See attachments for complete specs and info.)
The completed design will be sent to our water distributor who will print them onto the opaque labels and adhere them to the bottled water. We will then sell these bottles of water in our convenience stores.

What content must be included in the print design?

This single design will need to be made in the three sizes listed above. (See attachments for complete specs and info.)
20 oz Smooth 5.50000 x 8.44000
1.0 liter Tall Smooth 6.00000 x 10.0625

Recharge
Electrolyte Enhanced Water

Y-Not Stop logo and tagline (attached)

Leave Space for barcode.

Bottling Info --

Bottled Under the Authority:
St. Romain Oil
P.O. Box 98
Mansura, LA 71350
By:
Nantze Springs, Inc.
800-239-7873

Materials

Contract
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