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Business Info

Business Name

The Mind-Body Training Company

What do you do?

We specialize in holistic practices for health, happiness and abundance. Our programs, CDs and courses teach practices such as clearing, meditation, qigong and yoga but also self-help techniques like visualization and affirmations. For more information about us, see:

http://www.mindbodytrainingcompany.com/a...

And to see a list of our existing programs, see:

http://www.mindbodytrainingcompany.com/p......

How many pages of print design do you need?

DVD Cover

List the size requirement(s) for your print design

DVD Cover -- see attached template for dimensions and basic setup.

Target Audience

What is your industry?

Self-Help/Self-Growth

Describe the target audience for your print design

Our clients are self-help / self-growth enthusiasts with a spiritual emphasis. They are mostly interested in meditation, and to a lesser extent, the law of attraction and goal setting. Our clients skew mostly women, age 40-50+, middle income, 70% US / Canada 30%, rest of the world.

What 3 things would you like to communicate to your audience through your print design?

The central theme of "The Life You Are Meant To Live" is to directly answer one of the key needs/desires of our Clients What is my purpose in life?. The Program is focused on connecting to something deep inside yourself and "manifesting" what is highest and best for you at the same time as developing ones Inner Guidance System to grow ones unique gifts and talents for the benefit of all.

This brief audio intro on that site should gives a basic overview of what the product is about.

http://www.thelifeyouaremeanttolive.com/

Style and Concept

What print design styles do you like?

We Like These Examples:

Take a look at our programs page:

http://www.mindbodytrainingcompany.com/p...

On our site you will see the old design for "The Life You Are Meant to Live, but we have decided to upgrade it to more closely match what we like. We especially like the designs of Holistic Fitness Training and Raise Your Vibration: A Guide to Core Energy Meditation.

What colors do you want to see in your print design?

Typically blue tones as per the examples mentioned, but open to Creative's proposal

What colors do you NOT want to see in your print design?

Open to Creative's proposal

What adjectives should best describe your print design?

Creative's interpretation of examples provided

How will you use the print design?

This project is to create the concept and initial design for the DVD cover. Once this is complete, we will discuss with the winner a new project to create the other components of the program.

What content must be included in the print design?

Well the first step is to decide on a concept we like. Once we have the concept, we can work on text formatting etc. For that, Im attaching a DVD cover all the small text and copyright information will be the same. We want the main concept to include the text Kevin Schoeningers... The Life You Are Meant to Live Program

Materials

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