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LET ME TELL YOU ABOUT US:

WhatOnEarthIsGoingOn? is a company that enthuses the world to participate in positive change.

www.whatonearthisgoingon.com

We try to look at the world and ask the questions that challenge us all to think differently.

We got sick of the press and politicians focusing on what we had lost rather than appreciating what we have.

What On Earth Is Going On? when having money but being miserable is considered success.

So...

We decided to go out and ask thousands of people what makes them really happy and based on a rigorous research methodology we have created a book that helps you calculate how "Really Rich" you are as opposed to how 'rich' you are in the old world, out-dated criteria of money.

This tongue in cheek book features 50 topics that increase happiness with everything from having a child, having a good neighbours, having friends, a job you like, an extra week holiday, walk in the park, doing exercise, having a laugh and then indexes them against money and lets you calculate that having sex once a week is worth $76,000, a pet is worth $43,000, a holiday $123,000 and a child $245,000.

You can then calculate with our ready reckoner How 'Really Rich' you are.

You could actually be a Really Rich Multi-Millionaire

Now a plumber could be richer in real terms than a politician, a baker really richer than a banker.

A humorous and provocative new way to evaluate wealth that will make us all re-evaluate our lives and question the way we live.

A book of its time at a time when the media is forcing the world to focus on what we have lost at a time when we should be celebrating what we really have and what we really value.

Never before have we been forced to re-look at the way we look at happiness and success.

HERE IS WHAT WE NEED:

We need a 'book cover design' that will bring the idea of the book to life in a provocative way that will make this pocket size book jump off the shelf.

OUR TARGET AUDIENCE IS:

This is a book for 25 to 50 year old men and women who are desperately in need of a light hearted thoughtful way to re-look at their lives. Whether they are bankers looking for a post crunch way of figuring out where next, guilt ridden career women torn between starting a family or starting a business, or redundant work-a-holics wondering what this new life is all about.

It's for thoughtful people looking for a new way of evaluating a world that has gone mad.

WE LIKE THESE DESIGNS:

We love the simple accessible intelligent designs found in Paul Arden's Creative Thinking Books,

We want something simple but striking.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must be humorous, populist, simple, provocative, create discussion, create curiosity.

We must not be worthy, serious, self help, or cheap, slap stick, trivial.

The Book's title is "You are Really Rich, You Just don't know it" (must be featured very strongly, readers buy titles)

It is from " WHAT ON EARTH IS GOING ON?" the name of our company, a name that really sets the tone of the book.(must sit at top of page and written in CAPS, as it sets the tone and gives the title a context)

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