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Business Info

Business Name

Dacha Beer Garden

What do you do?

We sell premium German, Belgian and American beers.

How many pages of print design do you need?

One

List the size requirement(s) for your print design

Its going to be a 1/4 page Vertical ad in the Washington City Paper. The size of the ad when printed is 4.666" by 5.1455" Here is a link to the PDF http://www.washingtoncitypaper.com/adver...

Target Audience

What is your industry?

Other

Describe the target audience for your print design

Our target audience is people from all walks of life. To be more specific, our clientele are folks from 24 to 45, gay and straight, with and without kids, with and without dogs. One thing for certain our clients tend to be a bit more sophisticated. They are definitely NOT bros. Here is our official summary:

"Dacha Beer Garden is a pleasant, green neighborhood epicenter that has been warmly received and endorsed by the community. We serve a carefully curated selection of world-class German, Belgian and American beers accompanied by German-inspired menu. The menu also incorporates a selection of wines, meads, ciders and other refreshments. Simple, yet elegant design and friendly staff make Dacha a popular neighborhood destination. For a weekend brunch, a mid-week happy hour, or an evening, Dacha beers set the mood for a pleasant conversation among friends, families, and co-workers. The open-air format, comfortable seating, and convenient location make Dacha an easy choice, while affordable prices offer a great dinner/lunch alternative to a restaurant or a take out.

Though we serve beer and food, we also serve an experience."

Dacha in Russian means a small summerhouse with a garden.

What 3 things would you like to communicate to your audience through your print design?

We would like to communicate that:

1. Dacha will host three legendary breweries over the course of 3 consecutive days

2. Those breweries will each take over 3 taps each day and will provide new, seasonal or rare beers.

3. Dacha will be a shining beacon of awesomeness for 3 days during Washington DC Beer Week.

Style and Concept

What print design styles do you like?

Punchy, sexy, funny ones. Think LaChapelle.

Dacha is a pretty stylish place. Our Elizabeth Taylor mural won the best mural of DC award and was dubbed the most Instagramed image in the nation's capital.

What colors do you want to see in your print design?

We like all colors, but right now our favorites can be found on the a) our mural b) on the Rockefeller Center reliefs in New York City.

http://2.bp.blogspot.com/-a0gWUzmGV08/U3...
http://levysuniqueny.com/wp-content/uplo...
http://1.bp.blogspot.com/-KpMY-_ExZx8/Ti...
http://veja.abril.com.br/blog/temporadas...

What colors do you NOT want to see in your print design?

Any colors employed in Panera Bread website or marketing materials.

What adjectives should best describe your print design?

Funny, Sexy, European, Unusual, Punchy, Aesthetically-Pleasing

How will you use the print design?

We will run it in Washington City Paper DC Beer Week edition. We will also post in on our Facebook page. Each brewery will also post it on their respective Facebook page.

What content must be included in the print design?

Image of our Elizabeth Taylor mural must be present in the ad. And here is the list of events that Dacha will host. We definitely need to use DC Beer Week logo along with logos of all three participating breweries. Each of the beers that these breweries will feature at our garden has its own image, but we leave it up to you to use them or not. Most graphics can be found on breweries' websites.

Wednesday, August 20th
DC Brau
http://www.dcbrau.com/pages.cfm?page=for...

3 Taps Takeover with Solidarity Summer Ale, The Citizen Belgian Ale and On The Wings of Armageddon


Thursday, August 21st
Brooklyn Brewery
http://brooklynbrewery.com/

3 Taps Takeover with Brooklyn Sorachi Ace, Cuve La Bote andBrooklyn Blast


Friday, August 22nd
Founders Brewing Company
http://foundersbrewing.com/

3 Taps Takeover with All Day IPA, Old Curmudgeon and Rubaues

Materials

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