• Award$500
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  • Creatives7

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LET ME TELL YOU ABOUT US:

We are a medium sized business and software developer that sells highly competitive Customer Relationship Management software.

HERE IS WHAT WE NEED:

We need concepts only for a Direct Mail (DM) campaign:

Deliverables are an indesign, Illustrator or Photoshop file with easily editable layout and text.

CAMPAIGN DETAILS

Front page of DM tagline

How do your Customer Relationship Management (CRM) processes stack up?

Can you measure and report on your Customer Relationship Management (CRM) initiatives?

Could you be providing better Customer Relationship Management (CRM)?

- These are suggestions please come up with a few more.

Front Graphic

To be created based on the taglines above and content below you will see we are questioning organisaitons Customer Relationship Management practices and offering them the opportunity to have an assessment done. Please think about this messaging and create graphics to reflect this. Please and mix and match the tags above plus any you come up with.

Bottom Tagline on front page DM

How to Create a CRM Assessment

Back Content

Front Change invites you to a FREE BRIEFING SESSION on How To Create a CRM Assessment.

This Assessment was created to help companies understand how well they are performing with their customer facing business processes. This assessment provides a tool for measuring CRM effectiveness by using a series of questions geared to understand how companies leverage, or do not leverage a CRM tool.

If you currently run a CRM solution or are thinking of implementing one then this is an event not to be missed. With special guest speaker , Jeff, Senior CRM Product Manager, Front Change UK , you will be introduced to the evaluation tool used to compare your companys CRM effectiveness against industry standards and identify areas of success and areas that may need improvement.

The assessment will focus on:

Centralised Client Information

Marketing Automation

Sales Force Automation

Customer Service & Support

Reporting and Management

Technology

CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be. Attend this free breakfast briefing to better understand how to improve your operations and increase revenue.

REGISTER NOW at www.frontchange.com

DATES AND LOCATIONS

Chicago 13 July Stamford Plaza

Los Angeles 15 July Crown Promenade

New York 19 July Langham Hotel

London 21 July Four Points by Sheraton

All sessions 11am - 12.30pm morning tea included

* All attendees will receive a complimentary CRM Assessment eBook on this topic.

OUR TARGET AUDIENCE IS:

We are looking for an A4 flyer to promote our breakfast seminar which will be aimed at sales and marketing executives of mid-ranged to large companies.

The audience is sales and marketing executives.

Call to action is for them to register for the event, the DM will be backed up by telemarketing.

The DM will be double sided A4 size and print ready artwork.

The campaign must have a fresh new look.

Colours to be used, grey black, gold or blue.

WE LIKE THESE EXAMPLES:

No example available

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We are looking for something fresh, professional, possibly quirky but not stupid. The design shouldn't reflect any previous advertising material so none has been supplied. We have used cartoons in the past highlighting poor business communication. We have also used images. Images should not be too cheesy but more natural. High-tech imagery can be used as long as it reflects a mixture of people, information processes and technology.

Materials

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