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Business Info

Business Name

Cruise Lines International Association

What do you do?

Cruise Lines International Association (CLIA) is the worlds largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. October is Plan a Cruise Month and the cruise industry is coming together to further educate consumers, media and travel agents about the amazing benefits of cruise travel.

How many pages of print design do you need?

One Single Page - Infographic

List the size requirement(s) for your print design

This will be digital - 8.5 x 14

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your print design

October is Plan a Cruise Month and the cruise industry is coming together to further educate consumers, media and travel agents about the amazing benefits of cruise travel.

What 3 things would you like to communicate to your audience through your print design?

There is a lot of copy on the infographic so visuals will be helpful. Also please note, avoid images of cartoonish cruise ships or icons. We'd like the infographic to be fun yet somewhat sophisticated.

We would like to communicate the following:

- Positive benefits of cruise travel
- Do not focus on the negative

Style and Concept

What print design styles do you like?

Please see the Plan a Cruise Month logo that is uploaded. The design should be modern and clean and can be a bit fun too!

What colors do you want to see in your print design?

Shades of blue and (perhaps) shades of yellow.

What colors do you NOT want to see in your print design?

Brown, pink, red, tan.

What adjectives should best describe your print design?

Fun yet sophisticated, modern and clean.

How will you use the print design?

This infographic will accompany media materials that will be distributed to media, posted on social media and shared with travel agents.

What content must be included in the print design?

Please see FAQ doc in files.

Materials

Contract
Files

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