LET ME TELL YOU ABOUT US:
Bank Norwegian Visa is a co-brand, in cooperation with Norwegian Airline, and will be the bearer of the airline's loyalty program. Take a look at Norwegian.com to observe the visual identity of the Airline.
HERE IS WHAT WE NEED:
Bank Norwegian Visa will be stylish and cool, and should be differentiated from other cards in the market. We would like to experiment with transparent cards, but is also open for cards with no transparent elements. If you can get it to work, open for vertical card design.
The values for the card is:
It is desirable that the connection between the Airline is reflected in the card, while this bond must not be so strongly in the focus that the card is perceived as a pure card advantage. The card may be used in any occasion and be the customer's preferred credit card.
Some initial ideas were to us using the map / globe in different contexts. This need not be leading. We are very open to other concepts, which provide the link to travel, speed, challenging position, playfulness or Norwegian in a different way. The bank's logo in itself will be a strong link to the airline, so the concept can be short if it is good, stands on its own.
We want you to use the Bank Norwegian logo and on the card template as uploaded.
OUR TARGET AUDIENCE IS:
The target group is all credit worthy customers in the population who travel or want to travel with Norwegian. Rational customers are likely to use the card regardless of the design because of the benefits one achieves. We wish that those who are impulsive and interested in trends and consumption also prefer to use our cards.
WE LIKE THESE DESIGNS:
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