About our company
Our website allows consumers to find tradespeople (eg. plumbers, builders, roofers etc) in their local area. The great thing is that you get to read what other customers have said about them, so you can find reliable tradespeople and avoid the cowboys.
What we need
We require an A5 leaflet design to be used as part of a marketing campaign. 50,000+ copies will be sent out...
Main aim of the leaflet:
1) promote consumer awareness of our brand and services - 'find tradespeople in your area that are being recommended by others.'
2) call to action - visit the website to find a reliable tradesperson
1) An A5 full-colour leaflet design suitable for printing
2) Our website name/logo is attached as a file to this project
3) IMPORTANT - When designing, please bear in mind what we are trying to do:
A - Attention (Awareness): attract the attention of the customer - feel free to find creative ways to attract attention (preferably related to what we do!)
I - Interest: raise customer interest - again feel free to be creative
D - Desire: convince customers that they want and desire the service and that it will satisfy their needs. (see below for why they should use us)
A - Action: lead customers to visiting the website. (see below)
The above happens over just a few seconds so it's very important for the design to be effective.
Why they should use our website:
- search for thousands of tradespeople online
- read what other customers say about them
- find recommended tradespeople and avoid the cow-boys
- no need to ring around for quotes - just relax
Call to Action:
- use 'post your project before Nov 1st and win a Nintendo Wii'
- or 'post your project before Nov 1st and win 150 off your preferred tradesperson's quote'
We are looking for original ideas for the leaflet. Some suggestions might be:
- use the theme 'no more cowboys'
- quote reviews of tradespeople and star ratings from the website, as a way to demonstrate its benefits
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