LET ME TELL YOU ABOUT US:
The Company "Bravo Sports is one of the leading manufacturers of sporting goods, action sports and outdoor products. We produce skateboards, Inline skates, quad skates, trampolines, canopies etc etc... under about 30 different brand names. Our products are sold in Sporting goods stores as well as Mass Market outlets. Our Goal is to make great Quality products at very affordable prices..... In short, we do not sell Junk ! In this very competitive market, cost is always an issue, however, we have found a great niche by being very creative and making the same products just look a lot better the out competition. We take a lot of pride in making products and specially packaging look better...
HERE IS WHAT WE NEED:
We are looking for designs for our New "variflex" Inline skate packaging. The Box Size is 18x12x4.75. Printed in 4 color proces, however, a 5th spot color or Spot UV can be done.
The more creative the concept is the better. We have our own in-house art department and Have made this packaging for the last 20 years. We are not looking to do what is already out in the market, we are looking for the Next awesome, creative and Unique packaging that just jumps off the shelves.
The Key is "attraction" most of these skates are sold in a "self help" environment, so the creative has to be very strong to stop the consumer in the isle and make them look at our product.
The skates come in different colors and Models, so Keep that in mind.
Fresh, new, unique, different, popping and creative...... that's what we are looking for.
OUR TARGET AUDIENCE IS:
This line targets 3 different consumer groups, Kids up to 12 years old, teens and Adults, both male and Female.
As in most products, the "purchaser" of these products are mostly male and females 21 to 39.
we want to convey Quality as well as lifestyle.
WE LIKE THESE DESIGNS:
Great colors, great layouts, fonts and text that are easy to read..... and mostly..... insane creativity.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A picture, or better Multiple of the Product ( for design purpose, you can use any pictures you find)
Space to call out and explain Features and Benifits
a space for the sizing
Clear product header, the consumer needs to see what the Product is and why they need to buy it from a 6ft distance.
Text can be faked, this will be added later
Thanks for your interest.... I'm looking forward to see what you can do..... let see if you can hang with the Big Boys !!
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