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Business Info
Business Name
Spacesaver Corporation
What do you do?
Spacesaver Corporation is a manufacturer of shelving and storage solutions for both commercial and industrial facilities. We have been in business since 1972 and are the leading
How many pages of print design do you need?
1
List the size requirement(s) for your print design
600 px wide (horizontal) X 2,000 tall (vertical) to start with (larger is okay).
Target Audience
What is your industry?
Real Estate and Construction
Describe the target audience for your print design
The target audience for this piece are Warehouse Managers, VP of Operations, President & CEOs of Beer/alcohol distribution companies.
What 3 things would you like to communicate to your audience through your print design?
There is a rise in demand and availability of craft beers / cider and even wine in kegs, but there is limited cooler space in an average beer distributors facility. Distributors want to compete and carry as many craft beers / cider / wine as possible, but it is inefficient to house it all in a small cooler. The number of Craft Beer SKUs is greater than the amount of space currently available to store them.
Beer distributors should walk away knowing that there is an alternative to either expanding their cooler, or limiting the amount of SKUs they carry. They can have their cake and eat it too.
The ability to store the products in a smaller space could mean additional revenue generated from keg sales, without any losses due to low productivity, multiple touches, cooler expansion or added operational costs of maintaining a larger keg cooler.
Style and Concept
What print design styles do you like?
These are examples of infographics we like:
http://www.pinterest.com/pin/99571841736...
http://www.pinterest.com/pin/99571841736...
http://www.pinterest.com/pin/59602395040...
What colors do you want to see in your print design?
Our industrial corporate colors are PMS 123 (CMYK 024940, web fac434) and black. Any beer related colors would bee appropriate (yellows, ambers, chocolate browns), also blue "cooler" kinds of colors to represent "cooler" spaces.
What colors do you NOT want to see in your print design?
Nothing to feminine.
What adjectives should best describe your print design?
Factual. Informative. Enlightening.
How will you use the print design?
This will be used as a piece of digital content on the web, social (Pinterest) and email.
What content must be included in the print design?
Outline of key Points (full project data is attached):
The SKU problem: There are too many different SKUs in todays beer and beverage market. The consumer demands variety, the distributor must provide that variety in order to stay competitive.
The facility problem: Coolers are not large enough to efficiently store all the SKUs. (at some point Jim wrote something on why coolers shrunk back in the 90s need to find this)
The Solution: Use mobile racking to double cooler capacity without facility expansion.
Include attached images of ActivRac systems, floor plans if appropriate, and spacesaver industrial logo. Also our NBWA membership logo should be included.
Materials
Contract
Files
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