Summer Covers 2012-13
What do you do?
We are an important wholesaler travel agency with headquarters in Barcelona (Spain)
How many pages of print design do you need?
we need front cover and back cover
List the size requirement(s) for your print design
The size has been DIN A-4 (210 x 297 folded and 420 x 297 overall).
What is your industry?
Our work is the confenccin and sale of travel to our customers
Describe the target audience for your print design
Our customers are varied, both families and individual, tend to be of Spanish nationality and whose objective is to carry out their long-awaited summer holidays...
What 3 things would you like to communicate to your audience through your print design?
1 - We're talking about a tourism product
2 - Actual
3 - Attractive product for the customer
Style and Concept
What print design styles do you like?
It's indifferen, something that attracts attention, modern, colorful ... we are open to all proposals
What colors do you want to see in your print design?
We do not have a specific color, besides, as they have to make many changes in cover, you need to use a variety of colors
What colors do you NOT want to see in your print design?
We have no color that can not be made to serve
What adjectives should best describe your print design?
Modern, attractive, but also serious and compentent
How will you use the print design?
The design is to print our travel brochures
What content must be included in the print design?
A) We need the design of the cover and the back cover to our travel brochures. We need 10 covers and back covers to the 10 brochures we printed: Mxico y Centroamrica (1), Estados Unidos y Canad (2), Europa (3), frica, Asia y Oceana (4), Turqua (5), Sudamrica (6), Patagonia (7), Marruecos, Tnez, Egipto y Oriente Medio (8), Autocar (9), Mauricio y Seychelles (10).
B) The information (destination, date of validity and rest of the text) has to be clear
C) Pictures representative of the countries.
D) Our idea is as follows:
- Designing a main cover, for example, the destination Mxico y Centroamrica, and is make 9 adjustments for different destinations, changing the colour and pictures, without changing the typographies nor the design. You can see on our web www.transrutas.com the covers 2011-2012 and noted that all are the same design, but it changes the colour and pictures (depending on destination). This is what we want also to this year, but totally changing the design
- The back cover also have to have all the same design. We want to see it come reflected the rest of brochures that we have in the market. F.e., if we are doing the cover of the Mxico y Centroamrica brochure, it should appear the remaining brochures (Estados Unidos y Canad (2), Europa (3), frica, Asia y Oceana (4), Turqua (5), Sudamrica (6), Patagonia (7), Marruecos, Tnes, Libia, Egipto y Oriente Medio (8), Autocar (9) y Seycehlles y Mauricio (10)). Id attached a model of a back cover of last year that we do not have on the web to see what I mean.
D) All texts have to be in Spanish.
- The text that should appear in the cover should be as follows: the destination (p.e Mxico y Centroamrica*), our logo (Transrutas), the validity of the product(Mayo 2012-Mayo 2013) and the web of our company (www.transrutas.com).
*with a subtitle: Guatemala, Belice, Honduras, El Salvador, Costa Rica, Nicaragua y Panam.
- The text that should appear on the back cover should be the following: Nuestros destinos (literally), company logo (Transrutas), logo Iata and the web site (www.transrutas.com).
- Transrutas colour logo is: pantone reflex blue, but doesnt matter if you need change this colour to design covers (black, white or another colour you need for composition).
- We need that the work is opened, that we it could modify texts if it was necessary and that includes pictures and necessary typographies.
We think that will better you offer first the main proposal (1 cover and back cover) and after we tried the winner, make the different changes for the other 9 covers.
Important: Our total award includes the design of the first front and back covers, plus the 9 changes of the same and, If it's possible, pictures of covers are free of charge
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