LET ME TELL YOU ABOUT US:
I'm Michael Lever, a self-employed commercial property surveyor in UK, dealing with shop property for landlords and retailers in England and Wales.
To find out what I'm looking for, please visit my web site, http://www.michaellever.co.uk and click on ML Guides. Each ML Guide provides information on aspects of the work I do and is available free of charge as downloadable pdf.
Also, please visit my free resource - http://www.marketingyourself.co.uk - to get some insight into my approach generally. Reading the MY philosophy should be enough. I don't need you to be completely into "mind, body, spirit" stuff but I don't want someone so heavenly wonderful as to be no earthly good!
I use Apple iMac (Tiger). The web site I've designed myself using RapidWeaver 3.6.7. It's not ideal because I can't alter the graphics or layout and really I'd like to return to Dreamweaver and design a one-page site using spry. I have most leading software applications, including Adobe Design Suite CS4 (which I don't know the first thing about, but one of these days...), Acrobat 9 Pro and Lightroom 2, and I subscribe to B and A magazine but, basically, I'm a wordsmith and good at marketing, so whilst I can write the content, my non-existent ability otherwise lets me down so far as the overall look/design is concerned and in the end it looks a mess.
What I'd like, please, is for someone to come up with a simple but professional design (template) for the cover page and page layout and recommended font and colour for content of the ML Guides, so I can continue to use my own photographs on the cover page, and elsewhere the format and font recommended by the designer. I've experimented with A5 and A4 landscape for screen reading but on balance A4 portrait is best, also enables me to print copies myself off my site when I need to post info to a client. (I print b/w only, but that's immaterial so far as you are concerned.)
I'm aware that Times Roman, for example, is better for printed matter, but Arial or Verdana, for reading on screen, and it would be a service to offer the ML Guides in choice of formats, either to print or read on screen, so maybe a slightly different layout would be needed? I won't spend any money on buying fonts, so only those available in iWork 08 or Office 2007 should be used.
I'm inspired by the simplicity of the style of Adobe design, especially for Lightroom 2.0, which is why I have a separate site for photographs - http://www.photoshopfront.org - using the web gallery feature in LR2.
What I don't like and would not be suitable for the work I do is anything visually cluttered, fancy, swirling writing, etc. This is not a project that invites you to play around, nor one that whereby you might all you need do is present to me what other surveyors are doing. (And do keep away from estate agents!) The nearest equivalent to my sort of work would be solicitors and lawyers.
I provide a 5-6 star service at 2-3 star prices. (Yes, it can be done!) So, what I'm looking for is something that is discerning, displays elegance, taste and care and has, above all, been designed with the end-user in mind, namely my clients and prospective clients.
HERE IS WHAT WE NEED:
OUR TARGET AUDIENCE IS:
Private investors and landlords, smaller retailers. I want them to think I am the best person to help them either maintain/increase the value of their investments, or reduce their rents.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
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