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Business Info

Business Name

BioMed Publishing Group

What do you do?

Publish books and DVDs on Lyme disease.

How many pages of print design do you need?

Book cover design - front, back, and spine.

List the size requirement(s) for your print design

6"x9" book with .25" bleeds. Spine width is unknown but will be close to .5", final spine design to be completed by winning designer at a later date.

Target Audience

What is your industry?

Self-help, medical book publishing

Describe the target audience for your print design

Lyme disease patients and physicians in Australia

What 3 things would you like to communicate to your audience through your print design?

Modern, distinctive design... This book is professional, serious, and important ... no flowery fonts.

You will find answers to your questions about Lyme disease in Australia in this book.

The author of this book is a medical doctor and expert who can be trusted and seen as an authority.

This health problem in Australia is serious! It is a public health crisis!

Style and Concept

What print design styles do you like?

You can see the other book covers we've used at www.lymebook.com. This particular author's other book cover can be seen here: http://www.lymebook.com/lyme-diet-book-n...
The styles we like, are styles with some eye-catching elements and colors, but not so much that the style becomes flowery, too artsy, or overly dramatic. It is a medical book after all. So a combination of subtlety, seriousness, and eye-catching.

What colors do you want to see in your print design?

If you see the author's other book at: http://www.lymebook.com/lyme-diet-book-n... you will see we used a rich red. We would like to use this color again. You can put in a little bit of green and gold, which are the Australian colors, but only a SMALL amount of these colors as they are sort of ugly!

What colors do you NOT want to see in your print design?

pink, flourescent colors, etc.

What adjectives should best describe your print design?

professional, interesting, subtle, important, breakthrough, healing, Australian, disease epidemic, public health threat, take this seriously!

How will you use the print design?

For a book cover, a book about Lyme disease in Australia.

What content must be included in the print design?

Company logo (attached)

Picture of the author (attached)

Book title: "Lyme disease in Australia: What You Need To Know About This Emerging Epidemic"

Map of Australia, perhaps integrated into the front cover as a background image? (must include Tasmania and New Zealand).

The Southern Cross Star Formation found on the Australian Flag. Perhaps this could be put on the back cover somewhere? And, perhaps instead of stars, you could use ticks (yes, the bug) in the formation? (Lyme disease is caused by the bite of a tick). To see the star formation google "Australian flag" and read the wikipedia article on the flag.

Note: Use your creative abilities to modify the above guidelines as you desire, these guidelines are flexible, but don't go too overboard, remember it is a professional, medical book.

Ideally you will submit your design to me in Photoshop format so I can work with it; Photoshop format is preferred.

Back Cover Text:

Does Lyme disease really exist in Australia? Could this possibly be the missing link in thousands who are suffering with debilitating chronic health problems, where no other cause can be found? Are Australian doctors unaware of recent studies that show that Lyme disease does in fact exist in Australia, and that their sickest patients may have this disease?

These are the questions that Naturopathic Physician Nicola McFadzean, ND, will answer for you in this groundbreaking and life-saving book. A native Australian who was trained in medicine in the United States, Dr. Nicola has treated more than 700 Lyme disease patients on both continents, over 150 in Australia alone.

This long-awaited book not only takes you on a journey of discovery through the history, politics, and science of Lyme disease in Australia, it also provides practical guidelines for diagnosing and treating the disease from both a holistic/ naturopathic perspective, and an allopathic/ pharmaceutical perspective.

Find out the truth about Lyme disease in Australia - your life or the life of your loved one may depend on it.

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