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Business Info

Business Name

Walravens Writing Group

What do you do?

Writer

How many pages of print design do you need?

One

List the size requirement(s) for your print design

6" x 9" print book cover. Will also need spine for book.

Target Audience

What is your industry?

journalism

Describe the target audience for your print design

Gen X mothers-- born between 1965-1980 (moms in their 30s and early 40s); working and stay at home; college educated, some with advanced degrees; professionals (journalism, law, buiness, academia). Interested in women's issues and plight of women/mothers today as they try to juggle the conflicting demands of kids and career. Also, the husband, friends, families and colleagues of these women.

What 3 things would you like to communicate to your audience through your print design?

What 3 things would you like to communicate to your audience through your print design?
1) Today's mothers are "torn" when it comes to fulfilling the demands of career versus family/kids.
2) Mothers love their kids, but are also looking to succeed in their careers.
3) Women are doing their best, not doing it all.

Style and Concept

What print design styles do you like?

1) I Love Macarons: http://www.chroniclebooks.com/index/main......
2) Modern Motherhood web site: http://modernmotherhood.blogspot.com/
3) How to Be Lovely: http://www.amazon.com/How-Be-Lovely-Audr...

What colors do you want to see in your print design?

Nothing is a "must." I do like red and white. Just keep it simple, two colors ideally. Three max. Lots of white space, not busy. It would be cool to see what looks like an actual rip or tear in the book cover, separating the 2 worlds: motherhood and career.

What colors do you NOT want to see in your print design?

Don't know.

What adjectives should best describe your print design?

MODERN, SIMPLE, ELEGANT, elegant, sleek, progressive, hip, trendy, NOT busy.

How will you use the print design?

Book cover for major market publication.

What content must be included in the print design?

TORN: True Stories of Kids, Career & the Conflict of Modern Motherhood.

edited by Samantha Walravens

Materials

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