LET ME TELL YOU ABOUT US:
Coach Economy is a small project with a big heart. We are management consultants and we know and have worked with Coaches (business coaches, life coaches, change coaches, etc.) all over the world to help them be successful in their businesses.
HERE IS WHAT WE NEED:
We are finishing the creation of a workbook and audio recording to help coaches create their own economy. This package will be mailed out to coaches who purchase our product online and a "yet to be created" web site. The workbook will be 11"x17" landscape, folded and stapled in the middle and we require a cool, compelling, edgy yet heart-felt cover for it. 4 colour process printing will be used so full, print ready artwork will be required.
OUR TARGET AUDIENCE IS:
Our target audience are coaches (business and life coaches). They are 60% female, 60% between age 35-55 and are all over the world. They are smart and well-educated and are not making enough money in their businesses.
They bring incredible heart and commitment to what they do and are very good at it, but they are not particularly good at running their businesses.
WE LIKE THESE DESIGNS:
I don't have a specific example to point to, but we want to make it professional and warm at the same time. I think we want to see reds and blues in it.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I'm not sure yet but I'll be sure to comment on the submissions quickly to provide some feedback along the way. I'll want to have my photo on it and my name which is Chris Venn, and I'm including some sample copy in the attached .txt file.
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